Questions to Ask an SEO Agency Before You Hire Them…

SEO (search engine optimization) can be a complex and involved process, which is why a lot of companies turn to experts for help. Advertising businesses offer the services of those who know their way around the tricks and tools of SEO, and you may have come to realize you need the help of one of these experts. But before you can get to work on bringing in new website traffic and boosting your conversions, you have to figure out which SEO company you’re going to hire.

Track Record?

There are a lot of factors to consider when hiring someone to do your SEO, and many questions you’ll need to ask. First, you’ll want to know their track record and any of their past successes or failures. If they know a lot about SEO but have no positive results to show for it, you may want to reconsider hiring them for your company. Also, knowing what type of clients they’ve helped in the past can possibly tell you if their service is a good fit for you.

How Are You Going Grow My Business?

After reading testimonies and learning about past clients, you should ask your potential SEO experts what they plan to do to boost your search engine rankings. Trustworthy companies should disclose to you, at least in some detail, their methods and how they will work for you. They may not give you specific links or keywords, but they should explain each step of the process and how exactly it will improve your rankings.

Play By The Rules?

Also important is being sure that they follow the rules laid out by Google, such as their “webmaster best practices”. Some SEO directly goes against what is allowed by Google and operates on sneaky tricks. This could get your website banned from search results, or simply be ineffective and put you lower on the page. You’ll want to steer clear from companies that don’t assure you they follow these guidelines, and operate on spamming links or other practices like it.

Transparency

Be sure that the company you hire plans to share all of the changes they make to your website or your marketing campaign. A good and professional SEO expert will keep you informed and send you reports of your progress, as well as what they’ve done to alter your advertising. In addition to this, they should always get your permission before making any changes. SEO often involves making alterations to website coding, and you should be sure they notify you of this. SEO experts who tell you they do things “internally” may not be entirely trustworthy-they should always be willing to share with you any changes and alterations.

There are many other factors and questions to consider when looking for an SEO company, but these are some of the most significant. If there are certain things that are important to you in a business, be sure to address them and tell your potential SEO company your priorities. SEO may be complicated, but still comes down to a simple business transaction between professionals- and finding a trustworthy, successful expert on it is crucial.