WHO IS THAT FOR?

Design not by you, but by your Users

Ever wondered what an application could do or what it may afford you to do? This sort of reaction is often present in millions of application on the various app stores that they exist in. with fancy names and logos, our brain cells are easily drawn to something colorful at the first glance. But as reality dawns on us, we finding ourselves asking those afore mentioned questions.

In today’s digital world, there is a down pour of apps, on the web and on our mobile phones, with cool ideas behind their creation and deployment. It almost as if we may not see the end of them. As long as you can search for an app solution, you are sure to find a million results. But one might curiously ask; what makes my application stand out? What makes it worth a second time?

To begin,think of humans and our population. Not one of us have all same qualities, traits or even likes with others. We all are unique individuals who lend our voice, as it were to a united front — humanity. Now match the human example to applications on the internet and our smart phones. Every app you might have come across solve a particular need from a new vintage point making it stand out a bit from the flock of others like it.

In recent year a new field of study seems to be solving the problem of making your digital solution stand out from the crowd — User Experience Design or UXD for short. When discussing user experience design with innovator, I always start with defining what a lack of it might cause, however in your case, I seem to have the perfect example. For those of us who follow HBO TV series — Silicon Valley, we would agree that this week’s episode shows just how strong the consequence of bad user experience might be. As I said earlier, it’s okay to create a beautifully interface, but when your design isn’t user centered then you would find people asking you question like; What is this button for? Where is the download button or where are my data? And how can I move pass this stage in your application? When your users begin to ask these questions,there is fire on your mountain of success.

Most people think of user experience design to be all of creating mock-ups, wire-frames, prototypes and the like. But when the word user experience design is mentioned, it sucks up everything about that application and just how you intend to create a seamless, yet exciting interaction environment for the individual to carry out his/ her task in a way that is efficient. See it as child-raising. Parents today have the duty of bringing up responsible and hardworking children, when they fail to do that both parents, children and by extension the community suffers a great deal. So take time to understand your users, make them know that they are important and that you’ll love to help them stay happy using your application. See if they have challenges, anticipate reactions and make sure you suggest easy and time saving solutions. From your first page, just like a new mother would do. Assist them to grow to know faces by labeling items and buttons properly. Work them through creating a model that works with their own model of what your system can afford them to do.

If your application is built on templates, understand those frameworks and how they can help deliver your solutions to your intended users. Note that it would not be wise to jump into a pool filled with hungry sharps just because others are doing it and are coming out without harm. The same way with technologies, it is never a sin if you don’t use a technology because your users are not comfortable with it. So take time to survey who you are building an interaction for and why you are building that interaction.

Your solution wasn’t built for you. It is for those users who become more with it. Be a parent, be interested, be a listener, be a helper, be sweet, add constraints, forgive, beautify, only when you answer the question: for WHO?

A LIST OF GREAT BOOK YOUR COMPANY’S DESIGNER NEEDS TO READ.

1. The Design of Everyday Things — Don Norman

2. Interaction Design Trends 2015&2016 by UXPIN

3. Responsive Design Best Practices by UXPIN

4. Web UI Design For The Human Eye by UXPIN

5. Design Is A Job by Mike Monteiro.

And many more from the uxpin.com bank of great design guides. Let design for Humans.