The impact of visuals


Stimulate Critical and Creative Thinking


Visual content has quickly emerged as a powerful tool that can help messages to break through. Here are some interesting facts about the impact of visuals:

Why does visualisation take place in a collaboration anyway?
Well, according to the knowledge of the University of Tennessee, visuals help to understand and support your creativity. Due to the impact of visuals on our memory, on our emotions, on our motivation, and on our priorities, we can become very engaged with what we learn through visuals. We can stimulate both critical thinking and creative thinking through images and other visual aids.

Using visuals (on purpose) facilitates collaborating teams to understand, to have easier access to hard topics and to support their creativity.

Further purposes for the use of visuals:

  • To order thinking skills: remember, understand, apply, analyse, evaluate and create
  • To facilitate and support memories or promote understanding
  • To apply or analyse information and concept
  • To stimulate critical & creative thinking
  • To evaluate meaning and assumptions or to create new knowledge and ideas

“Again and again…creative minds explain their creative thought generation in terms of visual imagery and their reliance on mental images as springboards for extending their understanding well beyond the parameters of verbal language.” — Ann Barry, Communication Department, Boston College. College of Arts and Sciences.

How can you recall information best:

  • Listen only = 20% memorability
  • See only = 30% memorability
  • See and listen = 50% memorability
  • See, listen and discuss (learning in groups, collaboration) = 70% memorability
  • See, listen, discuss and act (Involved in desicions and selection of content) = 90% memorability

To conclude, statistics show that visuals and discussions help to process and better understand information.

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