Great article. I all the way behind you. As an experience design with a background in luxury, now applying my skills via my venture design firm DREAM, we applied experience design to craft an article about what taxi’s can do to trump Uber by adapting their experience strategy to deliver value in areas that Uber can’t by its very nature.
Let me know what you think Jon! https://medium.com/@Mr.Benson/the-battle-for-our-butts-aeae1d45c6fe#.qkcqtrodf