On the podium at UXLX 16 in Lisbon Portugal

What’s Going On Here?

Alan Cooper
Dec 5, 2016 · 5 min read

Ranch Stories Retrospective.

Early this year, in May of 2016, with more than a little trepidation, I presented a newly-written keynote at Bruno Figueiredo’s delightful UX Lisbon conference. The ancient capital city was beguiling, the attendees were bright, the roster of speakers was scintillating, and I had a wonderful time. But until about halfway through my talk, I wasn’t sure whether the audience would even like it, as my theme was ethics in the technology business.

Money is a lousy goal.

Alan Cooper

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Ancestry Thinker, Software Alchemist, Regenerative Rancher