The 30-Day Build Your Fan Base Challenge

Registration is now open. Go here to sign up today and reserve your spot!

Are you a musician, writer, visual artist, actor, crafter, designer, or some other type of maker or creative entrepreneur?

How to Attract More Fans in 2018

There are many factors that contribute to an artist’s success — talent, originality, vision, mindset, determination, people skills, optimism, marketing and sales skills, etc.

But there’s one factor that stands above the rest. And sadly, it’s often overlooked.

I’m talking about Consistent Habits!

Planning and goal setting are great, but they are meaningless without a series of specific actions to back them up. That’s why developing consistent habits makes all the difference.

Habits can be applied to many aspects of your art: honing your craft, educating yourself, staying positive, etc.

But when it comes to expanding your impact and monetary success, the primary element that will propel your career is a sizable and growing fan base.

You won’t make much of an impact with your creativity without a group of people who know, appreciate, and support you.

And, the more fervently they embrace you, the more they’ll spend their time, attention, and money on you.

Okay. You get it. Growing and nurturing a fan base is crucial. So …

What’s the best way to apply Consistent Habits to building your fan base?

That’s simple. All you have to do is develop a regular routine of publicly sharing your work.

I know. Easier said than done. But successful artists do it all the time. That’s exactly what I’ve done for decades to spread my message and maintain my self-employed status.

It works. The last time I had a day job was 2004.

Are you sharing your music, words, or art on a regular basis? If not, you’re probably not attracting fans and building your career at a pace you’re happy with.

Posting something online (or getting exposure offline) once or twice a week is good. But, when you’re really ready to rev up the fan-building machine, commit to sharing something every day.

Bob (bottom center) with a group of his improv comedy students.

Yes. Every day!

If you can maintain that pace year round, all the power to you. But if that seems too intimidating, could you commit to doing it for 30 days?

Also, would you be more likely to stick with it if you weren’t doing this alone?

Would it help to feed off the energy of a group of other creative people embarking on the same journey?

That’s why I decided to launch the 30-Day Build Your Fan Base Challenge.

It’s a four-week experience designed to give you a creative community and a support system to help you develop the habit of sharing your work.

The challenge starts Wednesday, January 3, and ends Thursday, February 1.

Click here to register … or continue reading


What will you get out of the 30-Day Challenge?

You will …

  • Develop your creative muscle
  • Hone your craft
  • Create a body of work
  • Engage with your fans and get immediate feedback
  • Break through fear, apathy, and distractions
  • Be seen as a committed artist instead of a dreaming wanna-be
  • Increase the odds that you’ll sell something
  • Create momentum
  • Interact with other kindred spirits on the same journey
  • Develop a new habit you can continue well beyond the 30 days

Here’s what you’ll get when you register …

A Private 30-Day Challenge Facebook Group.

I want you to benefit from the energy of a creative community. Everyone who signs up for the program will get exclusive access to this private Facebook group. That’s where most of the interaction will take place.

Go there every day and post what you’re sharing. Get feedback, share your successes and struggles, ask for advice, and maybe even find other creative people to partner with on future projects.

Weekly Conference Calls.

I will host five one-hour group conference calls on Wednesdays, starting January 3, at 12 Noon Eastern (11:00 AM Central, 9:00 AM Pacific). During these weekly calls I’ll answer questions, invite people to share their progress, help you overcome challenges, and teach some additional strategies for being consistent and sticking to your creative habits.

These calls will be recorded so you can listen to them later.

Video Lessons and Worksheets.

Throughout the program I’ll post short video messages or broadcast live within the private Facebook group. In these sessions I’ll poke and prod you to keep taking action.

I’ll give you my best advice on what to post and how to position yourself so you attract your ideal fans. I’ll also answer your questions and cater to the specific needs of the group.

In addition, you’ll get links to printable worksheets and checklists you can use to clarify your fan-attraction plan and record your progress.

You’ll also have the option to get these additional benefits …

A 30-Day Challenge Success Partner.

Hands down, this will be the most valuable aspect of the 30-day program, if you take advantage of it.

You will have the option of being paired with another creative person also enrolled in the challenge. Think of them as an accountability partner and personal cheerleader. This Success Partner is someone you will connect with briefly three to five times a week during the program.

Knowing you will talk to someone adds a new level of commitment to being consistent. It’s also a great way to get advice and support from another artistic soul who understands you and is going through the same journey.

A One-on-One Personal Strategy Session with Me.

If you take this option, you and I will have a private strategy session by phone or Skype for up to 60 minutes. Use this time to address whatever aspect of your creativity I can help you with most: marketing, productivity, branding, book publishing, juggling a lot of interests, etc.

You can schedule this session at any time during the 30-day program or wait up to six months to use it. It’s up to you.

Click here to register … or continue reading


Here’s a sweet video from singer Michelle Gold:

So, what will you share to attract fans during the 30-day challenge?

Good question. It’s ultimately up to you, and I will give you worksheets and some guidance to help determine what’s ideal for you.

However, one of the most powerful things you can do these days is video. Especially Facebook Live. I know, it might seem scary. But if you commit to a daily posting schedule, you will see results. So that’s what I encourage you to do, and I’ll give you my best advice for making simple video content work.

You could also commit to published a daily blog post, performing a song a day, posting images of your latest art, etc. If you have a way to share your talents in the real world, such as street performing or live painting, that’s an option too.

The bottom line: It has to be something that showcases the gifts you have to offer the world, and it has to be the type of content that will attract your ideal fan!

Let’s do this — starting January 3, 2018. And let’s do it together!


Register now to secure your spot!

There are three levels of participation to choose from, starting at just $47 USD.

This is the most affordable 30-day program I’ve ever offered.

Click here to see your options and register today …


What About Bob?

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world.

Bob with bestselling author Joe Vitale.

He is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands.

Bob supplements his income with music (as a singer, songwriter, guitarist), visual art (as an acrylic painter), and improv comedy (as a teacher and performer).

A prolific writer with dozens of books, ebooks, audio programs and online courses, he served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.

Bob is the author of the highly acclaimed Guerrilla Music Marketing Handbook (which appeared in the movie The School of Rock, starring Jack Black) and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music.

CD Baby called him “The Godfather of Independent Music Marketing.” Bob is also an adjunct professor in the music department at Lindenwood University in St. Charles, MO.

According to the Salt Lake Tribune, “Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry’s leaders in helping musicians leverage online web and marketing strategies to boost their careers.”

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Electronic Musician, Music Connection, The Guardian in the U.K., Canadian Musician, Publishers Weekly, VIBE magazine, E! Online, and even The Onion!

Bob’s other titles include The Empowered Artist, The Passion Principles, Unleash the Artist Within, The Guerrilla Guide to Book Marketing, Branding Yourself Online, The DIY Career Manifesto, and The Improv Comedy Musician (co-written with Laura Hall from Whose Line Is It Anyway?).

Steve’s video is about a live event Bob hosted in 2015: