Rule By Sleight of Hand
M.G. Siegler

Trump’s best trick, and I mean “trick” in the sense of I-get-paid-to-do-magic-tricks-for-a-living, is in his language. He says things that mean nothing. They mean nothing, but they imply something. If there is advantage in the implication, as soon as that is clear he will own that. If the opposite is true, he will say he never said the thing he implied, which is technically true. Without revealing any secrets, this is a method occasionally used by magicians, only as with the methods of card cheats and con artists, we use them to entertain, not to swindle.