MasibuWhy I believe side hustles & direct to consumer businesses are the new asset class worth exploringOne of the favourite activities every December is debating with my friends about the rap album of the year. This year it was a little…Jan 1, 20191Jan 1, 20191
MasibuHow we cut ad spend by 91%, and still grew revenue by 86%Earlier this year I sent a group of friends the below statement, after the realisation of where most people were going wrong in marketing…Nov 21, 20181Nov 21, 20181
MasibuGiving up and 3 other unconventional wisdoms I’ve learned to respectOne of the realities of business — and I guess life — is that we are going to be wrong a lot more than right, but in most cases you only…Sep 3, 2018Sep 3, 2018
MasibuAre we becoming too ‘smart’ to succeed in business?Over the past two years I have been on a journey of reading biographies and watching documentaries of successful business people from the…Aug 16, 20181Aug 16, 20181
MasibuThe art of conflict resolution: How rap beef made me a better product managerOne of the symptoms of founding a startup is you have to wear many hats. It wasn’t until recently that I realised that one of the hats worn…Jul 30, 2018Jul 30, 2018
Masibu5 Lessons I learned from JayZ lyrics about starting and growing a business1. Identify a problem you are uniquely qualified to solve, in a growing marketJul 5, 2018Jul 5, 2018
MasibuHow we nailed pricing to achieve 100+% revenue growth year on yearThis is the second part of the How to use data to master the 4ps of marketing series.Apr 11, 2018Apr 11, 2018
MasibuHow to use data to master the 4Ps of Marketing? (part 1)I recently discovered the below statements from a 13th century Persian poem, describing 4 types of people; which got me thinking.Apr 9, 2018Apr 9, 2018
MasibuWhat can hip-hop teach marketers about Growth Hacking?The picture below has done the rounds on LinkedIn and other social media platforms on how Facebook, Uber and AirBnB have disrupted the…Dec 10, 2015Dec 10, 2015
