“if we put this dish on the menu this is now a Thomas Keller dish, and you will never be able to do it again are you ok with that?” said head Chef of the French Laundry
Arrogantly grant laughs and says plenty of more ideas where that came from let’s put it on the menu.
These are the words spoken from Chef Grant Achatz head Chef at Alinea one of the best restaurants in the world
after creating a masterful dish and giving it away.
“What can you keep doing whats new that people will like? will you destroy your restaurant or your business in the Pursuit of creating something new”
Why fix something that’s not broken?Because it our obligation
Can we eliminate what we have been doing for the last 10 years and start over?
And the answer is Yes.