Imagine you peer inside your Christmas stocking and discover a playing card, a brick, a doodle and a piece of chewed chewing gum. You couldn’t be blamed for assuming you’d been very naughty that year. But what if you looked at these items a different way? Playing Card As a child…

How did you act the last time you had an important interview or first date? Did you spend additional time to cultivate your appearance? Be more sociable than you might otherwise be? Or avoid that dish that was likely to paint your face with brightly coloured sauce? We like to…

I once worked with a group of young creatives who were angry because they believed the company they were working with, was making money off them in the process of finding them a job. It turned out; the organisation was losing money to help them. But that aside, I attempted…

When a football player scores an incredible goal, people remember it. David Beckham scored hundreds of goals over his career. But if I had to guess which ones you remember, it would probably be the goal from the half-way line, and the World Cup free kick. Two wildly ambitious shots…

You could argue that the constant need to better oneself is the lifeblood of the creative endeavour, and the thing that keeps us evolving, both as individuals and an industry. But I think there’s another level. Assume, for a second, that you’ve had your fair share of praise, and that…

A few months ago, I was working on a large brand campaign for a train provider. Brands spend a lot of money on these campaigns. And as a creative, they’re the kind of project you dream of working on, because they make a big impact. The obvious question when working…

When I was a teenager, my Nan once witnessed me walking out of the bathroom wearing a pair of wacky Ed Hardy inspired boxer shorts. These pants were probably inherited. Certainly not chosen. And at 17, not enough girls were interested in seeing my undercrackers to warrant taking pride…

While on my travels in San Francisco, I discovered two wonderful examples of people getting more of what they wanted by questioning what is expected. The first example occurred when I looked into hiring a bike to cycle the Golden Gate Bridge. I typed ‘Bike Hire San Francisco’ into…

In the creative industry, we have a real romanticism around ideas people. The belief that a chosen few are born to be divergent thinkers, and should therefore be cherished. I’ve never felt this way. When I was kid I was told I was good at coming up with ideas. Being…