
Quick tip: make sure you have your Facebook Pixel on your website. This will not only allow you to gauge the effectiveness of your advertising, but will also let you build a custom audience.
On Facebook, people are not looking to be sold to by a company. When they see an image that looks polished, they immediately think “ad”. We don’t want them to think that way. Instead, use imagery that looks natural in their newsfeed yet still evokes curiosity for them to click.