I lived throw the 1st VR Hyper wave, and learned a few things about hype and VR, SO VR is NOT Cinema its VR, why! There is very little group viewing of VR unlike Cinema, so change the name your talking about the wrong thing. 2: How long can you view VR, well 20mins is a good idea, then take a brake. So Epics will be short until we sort that little problem. 3: The visual syntax of VR has been around for a LONG time. Over 10 years, seeing the wheel discovered over and over, and NEW is getting a bit thin now. Have a look at VR works done from 1995 on and you will see it all there.