MarCom professional. Sharing on creativity, communication, innovation, marketing, neuroscience, storytelling & strategy. Arts aficionado; friend to animals.
Eighty percent of your outcomes in most things you do come from twenty percent of your inputs. As Pareto demonstrated with his research, this “rule” holds true, in a very rough sense, to an 80/20 ratio.
The Stoic philosopher Epictetus once said: “It’s not what happens to you, but how you react to it that matters.”
The Father of American psychology, William James (11), claimed that: “The greatest weapon against stress is our ability to choose one thought over another.”