As we’ve monitored and responded to COVID-19 developments, one thing has become clear from the beginning: We are all in this together.


Founder Stories

Today’s entrepreneurs are learning the hard way that building for the long term is the only option

Photo: Paul Bradbury/Getty Images


Founder Stories

By making our employees W-2 workers with full benefits, we’ve helped them succeed and benefited our business

A photo of Marcela Sapone at Collision 2019.
Marcela Sapone, co-founder & CEO of Hello Alfred, on Startup University Stage during day three of Collision 2019. Photo: Sam Barnes/Getty Images



Your job is to put yourself out of a job

Photo: Vidar Nordli-Mathisen via Unsplash


PHOTO BY BERNARD HERMANT ON UNSPLASH


The Hello Alfred Product-Engineering Team (at least the members we managed to corner in our NYC HomeQuarters). Photo credit: Tyler Gardella


Speaking at the Fast Company Innovation Festival with (from left) Convene’s Chris Kelly, Fast Co.’s Liz Segran, Clique’s Katherine Power, and Gwynnie Bee’s Christine Hunsicker. (Photo credit: Monika Ploc)

If you want to build a business that lasts, sometimes you have to go slow to go fast, learn how to sprint for distance, and start to think of your customer as your best competitor.


Photo credit: Monika Ploc


PHOTO BY KELLY SIKKEMA ON UNSPLASH

Marcela Sapone

Lit up all year long. CEO & Co-Founder of @HelloAlfred.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store