As we’ve monitored and responded to COVID-19 developments, one thing has become clear from the beginning: We are all in this together.

Founder Stories

Today’s entrepreneurs are learning the hard way that building for the long term is the only option

Photo: Paul Bradbury/Getty Images

Founder Stories

By making our employees W-2 workers with full benefits, we’ve helped them succeed and benefited our business

A photo of Marcela Sapone at Collision 2019.
Marcela Sapone, co-founder & CEO of Hello Alfred, on Startup University Stage during day three of Collision 2019. Photo: Sam Barnes/Getty Images

Your job is to put yourself out of a job

Photo: Vidar Nordli-Mathisen via Unsplash


The Hello Alfred Product-Engineering Team (at least the members we managed to corner in our NYC HomeQuarters). Photo credit: Tyler Gardella

Speaking at the Fast Company Innovation Festival with (from left) Convene’s Chris Kelly, Fast Co.’s Liz Segran, Clique’s Katherine Power, and Gwynnie Bee’s Christine Hunsicker. (Photo credit: Monika Ploc)

If you want to build a business that lasts, sometimes you have to go slow to go fast, learn how to sprint for distance, and start to think of your customer as your best competitor.

Photo credit: Monika Ploc


Marcela Sapone

Lit up all year long. CEO & Co-Founder of @HelloAlfred.

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