Change is inevitable and yet it appears to happen by accident. Our ability to affect change is limited by our capacity to imagine and our will to act. So what is the best way to affect change? The Individual’s Time Longing for the Past We long for the past and fear the future…

Making something simple is hard. Anyone that’s tried it is nodding their heads right now. If you throw in client agendas, multiple opinions, user expectations, feasibility, and a sprinkling of compatibility issues it becomes Mission Impossible (the first one). This is something I do for a living. And for fun. What is it? …

Genesis DNA is seen as the defining point that life began. It was the result of an increasing complex environment, creating the right conditions for it to evolve. Contrary to some belief, it was produced by a chain of events. DNA actually had a precursor called RNA. …

This blog is going to skip over a lot of important things in order to make an abstract concept more simple. I’ve talked about a lot of them in my other posts so feel free to browse around first. The Scope of Appeal The vast majority of design is about making decisions. Big or…

The term visual literacy refers to our ability to interpret and make meaning from information presented in the form of an image. It is an extention of literacy which describes our ability to interpret letters (characters) into language and meaning. Visual literacy in conjunction with the semiotic model:

I’ve never liked the thought of things in life being predetermined. Probably because my predetermined future wouldn’t be all that amazing. I believe the nature versus nurture argument to be over. We are born as tabula rasa (blank slate) and are the sum of our perceptions and experiences. …

I used to teach Design at a university in Western Australia. A common question I was asked from students was; “how to do I come up with an original idea?” To which, in a post-post modern society, the obvious answer is, there’s no such thing. In my opinion the desire…

Graphic Design is a bastardized culmination of many visual, linguistic, and in some cases auditory disciplines. Genre, in the way most people understand it, relates to music. Songs that exists within the same genre share similar signifiers (tempo, instruments, melodies, etc). But genre also plays a big role in design. …

For those of you out there that are web designers, or designers in general, this will be nothing new. For everyone else, these are just some of the design theories that we consider when creating a layout. The Single Visual Full screen websites, or the “single visual,” composition focuses on a large central…