How to use Social Proof to Increase Sales | Examples From Brands

Hey You,

It’s Muhammad

Today I’m sharing with you how big brands use Social proof to increase sales.

Warning…

This is not going to be a theory with scientific arguments but practical examples of how to use it for your business.

The concept of social proof, popularized by Robert Cialdini in his book Influence.

There are 6 Principles of Influence that govern human behavior and decision-making.

Reciprocity ( I shared an example of this in my previous article Auto detailing leads )

• Commitment And Consistency
• Social Proof
• Authority
• Liking
• Scarcity

Each of these principles are used by big companies and brands. Once you understand these principles you will see them everywhere.

This is more than just advice you can implement in your business and get better results…

With that being said let’s get back.

Social Proof

According to the Book Influencer: People tend to obey authority figures and follow their advice, especially when the…