Ice Cream and Equality for all!
Symantec + Red Wagon Creamery = Ice Cream and Equality for all! In August Symantec’s LGBT resource group, PRIDE, collaborated with Eugene’s own Red Wagon Creamery to create a special PRIDE ice-cream flavor to promote equality inside, and outside, of the workplace during the week before Eugene’s annual Pride Celebration. The Symantec-inspired flavor was Banana, Chocolate Freckles, and Toasted Coconut to represent the Symantec colors and proved to be a hugely delicious hit!
Beyond offering ice cream PRIDE took this opportunity to engage their fellow employees through giving out free swag, raffling off a couple of tablets, providing info on what PRIDE does, and gave employees the opportunity to volunteer at the upcoming PRIDE events including the Eugene Pride Festival. Symantec showed their pride and commitment to equality (and ice cream) by coming out in droves and quickly forming a line to participate that spanned the entire length of the building!
By the end of the day our mission was complete: all the ice cream had been eaten, the majority of the free swag was gone, we collected event volunteers, and are proud to report that we doubled our group membership in the span of 4 hours!
Symantec is here to support and protect all people, regardless of sexual orientation or gender identity — because we believe that everyone has something of value to bring to the table.
The following week, still riding high on our ice-cream success, PRIDE showed up at the Eugene Pride Festival and started spreading more Symantec love. PRIDE members donned themselves with free swag galore: beads, tote bags, sunglasses, fans, and more all emblazoned with the Symantec logo. Why? To engage our local community and let them know that Symantec is here to support and protect all people, regardless of sexual orientation or gender identity — because we believe that everyone has something of value to bring to the table.
On such a hot summer day we were wildly successful in not only giving away free stuff but reminding people of who Symantec is in the community, what we can offer them (both as employees and as consumers), and of course that even big security technology companies like to have fun too.
How do you show your pride?