The Sale Isn’t Enough — Relationships Matter

Murray Newlands
1 min readDec 28, 2024

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The Sale Isn’t Enough — Relationships Matter

→ We rush to close the deal
→ Chase the cash in hand
→ Do whatever it takes to seal it
→ Focus solely on the one-time win

This mindset keeps you stuck on a never-ending treadmill.

Here’s what’s missing:

→ Building long-lasting relationships

There’s a world of difference between:

→ Landing the sale
→ And earning a repeat customer or client

Think about this:

→ Perfect your flashy pitch
→ Make lofty promises

Sure, you might get the signature.

But what if instead you:

→ Truly cared about THEM
→ Went above and beyond for THEM
→ Created an unforgettable experience for THEM

You’d transform that one-time sale into a loyal customer.

→→→→→→This is how I build my community.

This is the foundation of businesses that thrive for decades.

This is how your service earns respect and becomes unshakable.

Never forget:

The sale is just the start. The real magic is in the relationship.

♻️ REPOST if you believe in relationship building.

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Murray Newlands
Murray Newlands

Written by Murray Newlands

Founder at Open Future Forum the best worlds community AI founders, VC's, LP's and partners. Keynote and Conference Speaker

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