Trying to become a social media influencer?
Publishing on social media is a great way to share expert knowledge and develop your influencer status. Here are some tips from MusicPromoToday on what you need to do to become a SM influencer.
#1: Find Your Focus
To become an influencer, grasp a specialized topic within your area of interest. If you cast your net too wide, it will be challenging to gain the level of knowledge necessary to become a professional.
Either concentrate on one social media industry: social media marketing and PR, or on a single platform like Facebook, Twitter, LinkedIn, Pinterest or Instagram.
Start small and learn as much as you can about your desired role through research and experimentation. That way, you’ll be able to see the ins and outs of your specialty and formulate your own ideas, as opposed to restating someone else’s opinion.
#2: Subscribe to Platform Blogs
Stay on top of the latest platform updates, such as algorithm changes, new analytics, and added features, as they change drastically and very frequently.
Whether you want to be viewed as the authority on a social channel or a broader industry, read platform blogs regularly: Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
#3: Read (your focus’s) Blogs Daily
Read other information outlets to gain valued insights into your niche. Study news, expert opinions, and case studies that are published or shared by people you trust.
By using a tool like Feedly to subscribe to a variety of relevant industry blogs, you will benefit from different viewpoints and helpful advice.
#4: Set Topic and Keyword Alerts
Reading press releases, news alerts, and relevant posts is key to staying informed. When you know what’s happening, you can keep your followers in the know.
Invest some time into creating alerts directly related to your focus. Google Alerts and Social Mention are 2 of the best free tools that make it easy to stay on top of relevant news.
If you hope to be viewed as an influencer, you’ll need to demonstrate that you’re always aware of the latest news, and moreover, you have to know about the changes coming up in the future and clue your readers in about these upcoming events.
#5: Populate Your Blog
Create a blog on a publishing platform such as WordPress or a tailored website if that’s possible. You should aim to publish at least 2–3 times a week.
To stay on track, create an editorial calendar and stick to it. You can also try to partner with other influencers. Interview them, invite them to contribute to your blog or run a collaborative promotion.
#6: Publish on LinkedIn
Create long-form posts on LinkedIn’s publishing platform. Cut and paste your previously published blog posts and add a headline, image, and keywords.
When people in your network and beyond see your articles on LinkedIn, it is likely they will view you as an authority because of the LinkedIn format. LinkedIn has created a prime opportunity for influencers to get noticed.
#7: Share Valuable Content
Once you’ve determined your focus and are already producing content, start sharing it with your audience via social media.
If you’re a platform-specific influencer, use that platform, but also use others for more visibility.
Consider your audience and share content that they’ll find useful. Post original articles, and posts from other trusted sources. Keep your content organized for easy access and an easy read.
#8: Contribute to Other Sites
One of the quickest ways to gain influencer status is to contribute your unique content to other blogs and publications. Guest posting increases your visibility, bolsters your credibility and increases traffic to your own blog.
Seek out the most appropriate social media websites and blogs, research submission guidelines and reach out.
After each posted content, let people in your SM and networks find out and easily access your content.Tweet a link, share it on Facebook, tell your other online communities and add it to your LinkedIn profile publications. Also, actively respond to comments and remarks, showing your presence and willingness to help.
#9: Engage Online
To be an influencer, you need to be seen. Social media influencers regularly take part in relevant conversations across a variety of networks. Attend and participate in Twitter chats and webinars (and host Twitter chats to), answer questions on Quora and share ideas in LinkedIn groups.
Also, engage regularly across platforms by commenting and expressing your opinions.