Review: Rich The Kid — The World Is Yours 2
Rich The Kid’s sophomore album The World Is Yours 2 has been out for at least a month now. Moving just 42 thousand copies during the 1st-week sales it’s safe to safe that this is an album that completely went over people’s heads. His debut album The World Is Yours definitely had a lot more impact on the game, a lot of solid features and a few hits. With this sophomoric effort however it seems that Rich is attempting to replicate the exact formula of the previous album with the expectation of the same result.
Rich The Kid isn’t exactly a lyrical genius or creative musician, his generic approach has been replicated and done better by many before and after him. With that being said in order to stay afloat in that lane a certain gimmick or a catchy trait is imperative or the style can get old quick. This is the case with this album. Rich has provided no audible effort to give the listener a different or at least entertaining experience listening to the album. Rich almost attempts to play the most minimalist parts in the entire project despite the fact that it’s his project.
There’s a great over-reliance on features, the production is painfully basic and uninspired and the same can be said about Rich’s performances. With the exception of the album’s lead single Splashin and the intro track, World Is Yours 2 this album struggles to really find any footing at all. It comes across as a poorly put together commercial project made for the sole intent of selling records. After the intro the listener is hit by a festival of average trap music, almost being able to guess exactly how the album is going to play out without fully listening to it.
Rich The Kid gives underwhelming performances throughout the album and when that is coupled with an average or bad feature as well, the skip button starts looking really good. The features are by far the highlights on the project, Rich seems to know that as with all the tracks with features Rich The Kid’s input is minimal and the feature/s basically carries the entire track while Rich delivers a couple of lines about how much money he is. This pattern is far too common on the album with tracks such as Fall threw, Woah, Two cups and Rockets.
Each of the features of on those tracks delivers solid performances with the exception of Gunna on Fall Threw who sounded like a cheap Young Thug cover which was unnecessary as Young Thug handled it very well on his own over the funky instrumental (the flute was a nice touch). Offset’s feature was incredible, very fun and catchy. Big Sean had a great verse on Two Cups as well and Miguel and Ty Dolla $ign performances really made Rich The Kid’s reliance on features glaringly evident.
In Woah, Rich seems out of place and that he should not be on the track with these RnB giants. The case is similar with Rockets, both Lil Pump and Takeoff outperform Rich and Rich The Kid yet again sounds like a guest on his own album. On the 1st The World Is Yours sure Rich had a lot of features and this was the case with some of the tracks, however, Rich made some sort of effort to make an impact on the track as a whole. On. The World Is Yours 2, that isn’t heard. Rich gives a short verse and leaves the rest to the features to carry.
These are only cases with strong features, tracks where both Rich and the feature give sub-par performances simply reiterate how creatively lacking this album really is. The Tic Toc collaboration with Tory Lanez was generic and forgetful, not much that grabs and holds onto the listener attention. The closing track with NBA YoungBoy sounded a general YoungBoy mixtape song, just with Rich The Kid for some reason. Ring Ring had been yet another unneeded track with the plagiarized Post Malone, Vory delivering the most blatant rip off of Post Malone down to his background vocals as well. That with Rich’s poor vocals made this one of the worst tracks on the album.
When not constantly collaborating Rich The Kid’s solo tracks prove to mostly lackluster. In 4 Phones he raps “They know I got cash, I ain’t gotta brag no more”, if this were to be the case would not have anything to rap about. Materialism will always be a part of hip-hop, done in this manner though, makes for bad music. With the exception of the intro each of the 5 tracks where Rich raps by himself the same formula seems to be replicated. From the production, lyrics, flow, delivery, these point-blank similarities don’t go unnoticed in a 16 track album.
From all angles, no much can be said in a a positive light. Apart from the strong features, some production (Save That, World Is Yours 2, Wrong Thing, Fall Threw), Rich The Kid provides a disappointingly average performance that the fans have already seen. One can only hope that his next project does not fail to provide, some sort of creative direction and effort.
Rating: 2/5
Best Tracks: World Is Yours, Thugger on Fall Threw, Splashin, Two Cups, Woah,
Worst Tracks: Everything else
