The obvious things I’ve learned about social media:
Serious posts don’t matter unless there is a picture or something raunchy.
People will follow or read something because someone else did, even if it sucks. (Those are also the people who would follow another car blindly into a lake.)
Dumb shit makes you famous.
Celebrities remain a thing. (See above.)
Cat and dog memes have probably surpassed human content. (See above.)
If you can’t beat them, follow them into the lake.