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According to the National Association of Realtors 2018 Profile of a Home Buyer and Home Seller report 64% of Sellers and 53% of Buyers find their Real Estate Agent through a referral by a friend, neighbor, relative, or they use the same Agent they had in the past.

In short, Friends, Neighbors, Relatives & Past Clients are the four pillars of any Real Estate Agents business.

So, what about the other 36% of Sellers and 47% of Buyers? How do they find their Real Estate Agent? As one could imagine there is a myriad of other sources, but the simple fact is that Zillow and Realtor.com


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Habits are undoubtedly a major force in all of our lives. As we all know some habits are good which cause us less stress and provide us a better life, and some habits are bad which cause us more stress and minimize the joy in our life. So, let’s try to get rid of an old habit when it comes to sending a client referral and replace it with one which will indeed cause us less stress and save us time!

Our REALLY Easy Referral Process allows a Member to “send” their client referral through our system. Once it’s sent, REALLY does all of the work to find several ready, willing, and able Agent Candidates to choose from. There is no need for a Member to waste their time searching for the right Agent. …


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As the core mission of REALLY™ was being finalized, the three steps that would enable its success became apparent. These steps even formed a very easy-to-remember acronym:

There is a reason we started with Verify. You cannot accomplish the last two steps without it. After all, how can you Collaborate with or Refer a client to another Member without proper verification? Just as you wouldn’t share confidential information with a stranger on the street, you wouldn’t want to share a client’s information on a community referral platform. …


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Some people say Santa Monica’s motto is “Happy people in a happy city,” while others claim the original Latin phrase translates to, “Fortunate people in a prosperous land.” However one wishes to translate it, Santa Monica seems like a dream place to live with its coastal mediterannean climate, extensive shoreline, and gorgeous real estate. For J.D. Songstad, “MrWestside [ sic] Real Estate”, selling in this idyllic location is nothing short of an incredibly spectacular career.

J.D. Songstad has been in the business since 1999. Before he was an agent, he was in the Air Force and when it came to considering a logical next step, J.D. took a personal inventory. He knew he was a “highly intelligent” person, but he didn’t have a college degree. J.D. also had previous experience in sales and thought about what would be the best fit for him. Real Estate seemed to tick all the boxes for J.D. …


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In another life, Devin Someck may have become a lawyer. He was all set to do so until a turn-of-events sent him toward real estate and deferring from law school indefinitely. Eleven years later, Devin is co-founder and Principal of Living New York, a Real Estate firm based out of New York City with an impressive amount of ever-evolving brands, affiliate companies, real estate syndications, services offered. It seems like one couldn’t walk a block in the city without Devin having had some connection to it down the line.

Devin enjoys his hybrid role at the firm and the managerial role that he also plays with his agents. “Real estate is a relationship business” Devin says assuredly as though his words were a tried and true understanding. It’s a relationships business on the buyer/seller side, but “on the agent side, as well.” He seems excited about the diversity and plethora of experiences that working in real estate affords him. “We have a very different, eclectic group of individuals that come into real estate. People have such different, interesting, fascinating backgrounds and stories.” And, it’s that very unique blend that excites and interests Devin every day. “I like to interact with different people on a daily basis…Every day is different.” …


May 2019 is in the past and REALLY has some great news …

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We are excited to invite you to use REALLY on your desktop, tablet, or Android device! Our Progressive Web App (PWA) is live! If you are already a member of our community, you may now sign in using your iOS login credentials. Should you not have an account yet, you may create one on the new site.

Click here for the beta version of the REALLY PWA

Existing ,members will see their profile as they originally entered it on their iPhones. New members will have the ability to create their profile. Further, all members may now submit referrals with ease from a desktop device, tablet, or Android device. Remember, whichever method you choose to send a referral you get to keep your entire commission.


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Charles Darwin once wrote about the “survival of the fittest.” In his famous “On the Origin of Species,” Darwin argued that only those that can best adapt to the changes around them will survive. I don’t think that Charles Darwin could have conceptualized how his theory would be used and quoted for years to come, but I do think that he could easily assess that a person like Claire Ackerman would not only survive, she would thrive.

Claire Ackerman has been in the industry for seventeen years. She has seen countless changes and, yet, still remains on top of her ever-evolving game. Claire started on the title side of real estate and then became an agent in 2005 just as the real-estate-bubble was bursting. Shortly thereafter, Claire listed and sold distressed properties, including foreclosures. As the market started to shift, she began working with a brokerage listing and selling short sales. After completing over 350 short sales, Claire sensed the tides of real estate changing yet again. It was then that she decided to create an investment branch of her business to begin to bridge the gap to bring off-market properties to investors and buyers, alike. Additionally, Claire does traditional home sales, coaches her own team of agents, and coaches agents nationwide. Furthermore, Claire also shows agents how to scale and accelerate their business with her business METRIX. To say that Claire adapts and expands is an understatement. …


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April was both fun and productive! For starters, our Progressive Web App launch is right around the corner. Additionally, we had a very active month of sent referrals. We also have a lot of exciting new additions to our platform that will be introduced to you shortly, so stay tuned!

For starters, a very special welcome to Melina who joins us as the new Product Designer. Happy to have you Melina!

Join us for live webinars


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When I ask Keren Gonen about how she became an agent, she told me it was a funny story.

(Funny- ironic, not funny- humorous.

Her boyfriend was flipping houses while she was contacting agents to list them. Agents were not being responsive and were uncommunicative; they were not returning Keren’s calls or emailing her back. She was irritated and frustrated. While she was venting over dinner one night, her boyfriend said to her, “Why don’t you just become an agent?”

So, she did.

In her first year she sold nineteen houses; in her second year, she sold twenty six. This story about Keren, I believe, is truly indicative of her personality. When considering her character and what to say about her before writing this, words like “no-nonsense” popped into my head. Just like her actions in becoming an Agent, Keren is the type of person who fixes problems instead of making them or allowing them to linger. …


It’s April 1st and Spring is in the air 🙂 Let’s dive right in and take a look back at the Month of March.

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You’re invited! Join us on April 8th at 2:00 PM Eastern Standard Time (US and Canada) for a live webinar to discuss REALLY Easy Referrals — Why to use it and how it works. We will be hosting a training session on how best to use the REALLY Easy referrals process. Attending this training session will help you to both send and receive more Agent to Agent client referrals.

🔗 👩‍🏫 Click on the link below to register…

About

REALLY — The Real Estate Referral Community

REALLY is where Professionals who serve the Real Estate Industry can connect, communicate, and securely exchange referrals with speed and ease.

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