What’s Next in Web Design? Top 5 Website Design Trends 2017

Mark Wilson
Aug 8, 2017 · 5 min read

Every website’s success is owed to its design. Engaging viewers is a direct result of designs that are in vogue and make navigation easier. It’s easier said than done though. The trends keep changing and the expectations keep rising. The expectation from web designers is rapidly soaring and we need to keep up.

Top Website Design Trends to Follow in 2017:

Top Website Design Trends 2017

1. Top Designing Trend: Less is More — Minimalist Design at its Best

The current rage is all about minimal designs and maximum whitespaces. Outwardly, this may seem like an easy task, but the execution of extensive open space requires a high amount of designing skills. Customers also have to develop a mind-set around this type of strategy, and give up on the idea of fitting in as much information as possible.

With an aim to make the design provide every viewer with a satisfying experience, the designer works to create a straightforward lay out with minimal visuals, minimum colour variations and only the bare minimum required information. Providing the message right from the word go does the trick.

The strengths of this style of designing lie in its clean and structural design. The refreshing factor lies in the upfront information and a definite reduction of navigation links. More and more websites are presenting themselves with fewer links and minimal lay outs. No frills, no clutter, you get exactly as much as you need.

2. The Rise of Modular Design

The crux of the modular design style lies in the brick by brick construction strategy. This kind of designing is undertaken by establishing a block grid pattern. The entire website design is segregated into various components and each one is executed part by part, thereby increasing functionality and reducing limitations across the board.

The strategic deployment of a design also allows it to be smoothly adopted on the other components of the website. One way of adopting modular designs is by creating a horizontal tab-based navigation, wherein the module remains as the navigation block and the tabular layout is the set style for the navigation lay out. Once you have created a module, you can reuse it in every section where it can be incorporated for smooth functionality. Thus, this design style is quite popular with larger websites.

Play with Cards

As you can see in the above examples, the rectangular grid is your basic structure. Within these grids is where to place your design touches and rules. As everything remains inside these grids, it functions in a smooth format and can be easily replicated across different sections of the website.

3. Bright Colors Delight the Web World

2017 has seen some refreshing ideas come alive. With the web coming more and more alive, the design cannot be left behind. To infuse added life into web designs, we have seen the emergence of bright colors in visuals, fonts, and even in graphics.

A big influencing factor toward the overall experience of the viewer is represented by the quality and visual appeal. This is exactly why the bright hues and gradients are doing the rounds. Monotones are now considered passé and the two tone styling has arrived.The simple purpose of this designing style is to make the website more visually appeasing. Within the types of gradients, the kaleidoscope gradient is a popular one.

Cutting the Clutter

Going Deeper and Darker

New Design to Underline

Drop Shadows Rise

No More Monotones

Gradients are popular across homepage lay outs and this trend is fast gaining momentum. The effect of double shading visually enhances the look and feel of the website. It also brings out a fresh effect from the long standing monotone culture. This trend is one that is sure to stick around for a while.

4. Outsourcing Your Designs in Just a Few Steps

Every aspect of outsourcing can be profitable, if it is done right. Here are the easy steps to undertake this journey successfully:

· Lay out your objectives in a clear format. The prerequisite to this is for you to have a clear idea of what you want to achieve through the outsourcing of your designs. Make your goals measurable and clearly communicate them to the vendor.

· The next step is to select an outsourcing provider, who, in your estimation, is most likely to achieve the scope of work and fulfil the objectives laid out by you. While undertaking the selection, one must consider the culture and capacity of the vendor.

· Once you have selected a vendor, the next order of business is to draw out a mutually beneficial contract that mitigates the risks and protects both the parties involved in the agreement.

· Finally, allocate time and resources to manage your alliance with your vendor. Additionally, the vendor should also be intimated to continually share progress reports, seek evaluation and be open to feedback, thereby ensuring a satisfying outcome.

With the above aspects in mind, you are well set on your path to successful design implementation.

5. The Bigger the Typography, the Better

Maximise the effect of your homepage through maximum typographies. Bold is beautiful in 2017. Big and enlarged typographies have evolved into the new medium of communication in the design world. When it comes to the core of the message, nothing says it as well as big and bold typography. Surround it with minimal and clean designs and you have created magic.

What this type of typography does is that it immediately attracts the viewer with its large font size. It grabs attention from the word go and conveys the central idea of the website. Voila! You have just achieved your purpose with this simple but efficient strategy. Think of it as a billboard strategy. Identify your most important theme and then display it like a billboard on your homepage. The key is in focusing the viewer’s attention to one point. For an added effect, the message in this bold typography should be kept short and accompanied by powerful imagery.

Source: Latest web design trends 2017

Follow the above style and you will be able to create a website that is sure to achieve your purpose.

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