Social Tips from the Experts
Words of wisdom from social pro’s
There’s a lot of advice floating around on what to do, how to do it, and when. We’ve gathered up our favorites. Grab a pen and let the note-taking begin 📝
It’s easy to think that posting more on Facebook will get you more visibility, but that’s a myth.
If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather than just publishing lots of them.
There’s nothing people love more than sharing great things about themselves, what they do, or where they’re from. So if you have content that is positive about a particular location, use geo-targeting to improve engagement and reach.
You’ve heard about testing different times for best engagement rate. Have you considered that particular types of content will perform better at different times? Maybe images work better first thing in the morning, while news links are better at the end of the day. Test it out; it could give you a whole new level of insight.
Make a Twitter list of your most valuable followers (or multiple lists for different areas) and use that to ensure you see their content, share it, and interact with them so you can develop a relationship with them.
Online audiences trust traditional sources less and less. Utilize your audience, gain their trust and be authentic. The quickest way to do this? Scroll through hashtags related to your area or conduct an Instagram contest.
Have a follower whose posts you routinely engage with? Reach out to them and see if they’ll do a guest Takeover!
Sometimes people just need a little push in the right direction! Use posts that tell users to “tag a friend” that would like the photo or want to be there. You’ll be surprised by how many oblige.
Take advantage of linking out. Use the website link feature in Instagram Stories to drive traffic to your site. You can also use your Bio link to send people to a landing page targeted specifically at Instagram users — which captures their details or guides them into your other profiles in some way.
If you’re creating longer Stories, then incorporating “title” cards is a great idea to break up the story and give your audience more information on what’s happening.
If you are planning on announcing something big, it’s important to let your audience know that it’s coming.
Don’t be afraid to state the obvious — screenshot the next snap or click on the link — so people don’t miss it.
Don’t just use Snapchat to share the same things you’re saying on your other social channels.
Download your snaps and use them as content on your website and other social channels.
Bonus Tip: This can be a great way of driving more people to follow your Snapchat account, by giving them a taste of the content on your Facebook profile or blog and then sending them to Snapchat if they want more.
Snapchat users love real people — Utilize takeovers to grab new perspectives and more visibility from that person’s audience.
These top tips from the pros are sure to increase your engagement and excitement on social media! Remember — have fun and make it your own!