Social Tips from the Experts

Words of wisdom from social pro’s

NAU
NAU
Dec 20, 2017 · Unlisted

There’s a lot of advice floating around on what to do, how to do it, and when. We’ve gathered up our favorites. Grab a pen and let the note-taking begin 📝

Facebook

Quality Over Quantity (Lindsay KolowichHubspot)

It’s easy to think that posting more on Facebook will get you more visibility, but that’s a myth.

If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather than just publishing lots of them.

Geo-target Posts (James SchererWishpond)

There’s nothing people love more than sharing great things about themselves, what they do, or where they’re from. So if you have content that is positive about a particular location, use geo-targeting to improve engagement and reach.

Test Different Types of Content at Different Times of the Day (Aaron LeePost Planner)

You’ve heard about testing different times for best engagement rate. Have you considered that particular types of content will perform better at different times? Maybe images work better first thing in the morning, while news links are better at the end of the day. Test it out; it could give you a whole new level of insight.

Make Lists for Your Most Valuable Followers (Kevan LeeBuffer)

Make a Twitter list of your most valuable followers (or multiple lists for different areas) and use that to ensure you see their content, share it, and interact with them so you can develop a relationship with them.

Instagram

Maximize User-Generated Content (Jeff BullasJeff Bullas)

Online audiences trust traditional sources less and less. Utilize your audience, gain their trust and be authentic. The quickest way to do this? Scroll through hashtags related to your area or conduct an Instagram contest.

Have a follower whose posts you routinely engage with? Reach out to them and see if they’ll do a guest Takeover!

Tag a Friend (Elise MoreauLifewire)

Sometimes people just need a little push in the right direction! Use posts that tell users to “tag a friend” that would like the photo or want to be there. You’ll be surprised by how many oblige.

Send People to Your Most Valuable Content (Cindy KingSocial Media Examiner)

Take advantage of linking out. Use the website link feature in Instagram Stories to drive traffic to your site. You can also use your Bio link to send people to a landing page targeted specifically at Instagram users — which captures their details or guides them into your other profiles in some way.

SNAPCHAT

Create Title Cards (Braveen KumarShopify)

If you’re creating longer Stories, then incorporating “title” cards is a great idea to break up the story and give your audience more information on what’s happening.

Tee Up Important Messages (Everette TaylorBuffer)

If you are planning on announcing something big, it’s important to let your audience know that it’s coming.

Don’t be afraid to state the obvious — screenshot the next snap or click on the link — so people don’t miss it.

Share Exclusive Content (Neil PatelInc)

Don’t just use Snapchat to share the same things you’re saying on your other social channels.

Promote Snaps on Your Other Social Accounts (Simcha LazarusWisestamp)

Download your snaps and use them as content on your website and other social channels.

Bonus Tip: This can be a great way of driving more people to follow your Snapchat account, by giving them a taste of the content on your Facebook profile or blog and then sending them to Snapchat if they want more.

Let an Audience Member Takeover Your Account (Klassy GoldbergBitly)

Snapchat users love real people — Utilize takeovers to grab new perspectives and more visibility from that person’s audience.

These top tips from the pros are sure to increase your engagement and excitement on social media! Remember — have fun and make it your own!

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