Nicole BernsteinTech-ed OutWhen I saw the New York Times report this week that big tech is doubling down on New York real estate, I wasn’t surprised (this San…Jan 11, 2020Jan 11, 2020
Nicole BernsteininIDEO StoriesHighly BrandedDesigning for an industry where trust is scarce and choice is vast.Sep 22, 20151Sep 22, 20151
Nicole BernsteininIDEO StoriesPower Puff GirlsEver heard that cringe-worthy marketing adage about how you make products for women? You know, just take the guy’s version . . .Mar 17, 2015Mar 17, 2015
Nicole BernsteininIDEO StoriesDesign for PotFrom Reefer Madness to Stiletto Stoners, an Industry EmergesJan 29, 20151Jan 29, 20151
Nicole BernsteininIDEO StoriesWhat Rosarita Refried Beans Taught Me About Food InnovationI shop for groceries a couple times per week and yet I can’t remember the last time I set foot in a grocery store.Nov 17, 2014Nov 17, 2014