YOU NEED VIDEO CONTENT NOW
Nick Cantu // Owner and President

In marketing, identifying and acting on next big trend before anyone else is the difference in winning and losing. Either you are on the boat and safe from the flood or you get wiped out along with every other irrelevant agenda out there. Now, video marketing has been around for some time now right? So your asking yourself “Nick, how is this the next big trend?”. It’s the next big trend because as humans we no longer can be sold on a product in our first interaction. We’ve evolved from that principle and the art of “selling” is needed now more then ever before.
At NCMS we have developed a Video Content Platform that we call EXD. EXD stands for Every 10 (X) Days. The concept behind EXD is pushing out high quality video content EVERY 10 DAYS. We built this platform on what we call a consumers “Optimum Engagement Number”. A consumers O.E.N is how many times they need to hear about or in this case see a certain product or service before taking action. The optimum number of views for a consumer to take action is 10.

Now what exactly is “action”? Action can be anything from a website visit or link click to executing a purchase of your product or service. In actuality you can and should constitute action as anything that puts a consumer a step closer to pulling the trigger on your product.

Above you can see a brief info graphic about what EXD will actually do for your brand. The fact that a consumers “Potential to Purchase %” rises over 65% just from seeing video content about your product or service drives the needle in such a positive direction that I shouldn’t need to say anymore but I won’t stop here.
If you ask anyone who has ever built a business before they will tell you that one the largest problem they faced was brand awareness. Hell, as a brand we have even struggled with that. If you name an industry to me right now, chances are I can name a household name of a brand that does it bigger, better and faster. So here is where using EXD will help you combat that issue. Companies using EXD see their front page google search results are increased by 53x. Meaning that now, after I go search for your business based in my area you won’t be on the 7th or 8th “o” of the GOOOOOOOOGLE page search. You will be front and center because the algorithm used to push pages (similar to SEO) sees a plethora of content with your name attached and makes the decision that you have to be more relevant than the brand who has their name attached to one link.

A partnership with NCMS is the first step in the right direction for your brand. Connect with our team (based out of Orange County, CA) and take advantage of a FREE consultation to see what you really need to get back on track to WHY you started your business! When you’re ready to reach that next level, NCMS will be there to help you get there.
