Endorsements or Ego?
Many know that my next book will be available within 48 hours. Many have suggested that I get enorsements. Did you know that the public and consumers listen to public figures? When you have the ability to get an endorsement on a product from a well known person, then you need to take advantage of it. However, you cannot wait for an endorsement to come to you. You or your public relations manager may need to contact some of these figures to see if they are interested in endorsing a product. You also need to be prepared, because endorsements may cost quite a bit of money if you are trying to get a public figure to back your product.
There are many ways to get endorsements. You can attend events where the person you want to endorse your product is going to be. This includes getting back stage passes to concerts or shows where you can have access to the person. You also can call their managers and talk to them about endorsing a product.
One thing to keep in mind about endorsements is that you need to find a public figure that matches your audience. If your target audience is made up of fitness enthusiast then you want to find a celebrity that they know and trust. Someone that they would want to buy the product when they find out the person uses it too. The last thing you would want to do is get an endorsement on your product by a well known computer expert who that your audience has never heard of. This would be a waste of money and time on your part.
As for my book- I will not be getting any endorsements. I know dozens of 'celeberties,' who will be more then happy to give me one. The reason why is maybe I am ignorant but I want to create my own brand. Yes, I can leverage other peoples followers, however; I want to do it organically or maybe it’s ego…