…f a more systemic truth in business and society as work is increasingly automated and commoditized: Creativity is the world’s most human craft and, despite countless new devices and mediums, creative people remain at the center. The more the world changes, the more important creativity becomes.
he business or reflect the brand. They should focus on the essential — an…nt to communicate. It’s helpful to use (develop) icons that show the business or reflect the brand. They should focus on the essential — and not overload materials with information no one will read. One or a few engaging pictures help to emotionally support key aspects of the story.