Thanks to the internet, the way we buy and sell goods has been dramatically transformed over the last 25 years. Where brick and mortar stores were once the go-to option for all of our purchases, e-commerce sites have become an everyday fact of life. In fact, for some, the idea of going into a city center or town to do their shopping is a complete anathema. Internet shopping has been so successful at taking market share from traditional merchants because they provide a shopping experience which is cheaper, more convenient and offers more choice than on the high street. …

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