NTENT — A Pioneer in Search and NLP
by Greg Gossler, Director of Marketing at NTENT
With a storied history in search and Natural Language Processing, NTENT has grown to be a company with seven issued patents and more than two decades of experience as pioneers in the search industry. The genesis of our journey began with three-letter government agencies who initially deployed our search technology to extract keywords from large volumes of text and voice data. We later expanded into image search, adding leading media companies and major sports leagues to our portfolio of clients.
As the need arose to dynamically pair ads with relevant content across the web without using keywords, our technology was used to decipher the best ads to display programmatically. Today, our Platform as a Service (PaaS) has followed the natural progression of the times; first people used a computer to find things, then they used their phone. Now 50% of all searches will be voice searches by 2020. Humans are inquisitive by nature and have come to expect accurate answers in an instant. Questions and answers have always been the core of what NTENT excels at. Today, our Platform as a Service powers our proprietary search engine and custom browser solutions for major Telecoms, as well as our voice solutions for large retailers, device manufacturers and cable companies.
A peek under the NTENT hood
Throughout our history, we leveraged Natural Language Processing (NLP) as a cornerstone of our technology stack. NLP is a branch of artificial intelligence that helps computers understand, interpret and manipulate human language. It draws from many disciplines, including computer science and computational linguistics to fill the gap between human communication and computer understanding, providing the ability for humans to interact with the digital world.
You may speak and write in English, Spanish or Chinese, but a computer’s native language, known as machine code or machine language, is largely incomprehensible to the average person. Most people take for granted, whether typing or speaking, the nuances of human communication and its underlying intentions. Through our Natural Language Processing techniques and proprietary Artificial Intelligence algorithms, we can extract “NTENT Signals” that give our system a high level of confidence about what people are actually looking for.
The Magic of NLP
Over the last few years, with voice interactions gaining prominence, we applied our technology to this exciting field. In its simplest form, we convert speech-to-text, so a machine can understand it, then convert it back to text-to-speech so humans can communicate with our technology. Using an input device like a smart speaker or app, you can interact with the knowledge of the Internet and the devices around you (Internet of Things). For example, you can say “NTENT play pop music,” and a device playing music in your home will lower the volume and reply, “OK. I found a playlist for pop music,” in a human-like voice.
When we take a closer look at that interaction, your device activated when it heard you speak, interpreted the unspoken intent in your comment, took action and provided feedback in a well-formed English sentence — all in the span of about five seconds! The entire process was made possible by NLP and our continued development and deployment of our machine learning and deep learning algorithms. These developments are the foundation of our Artificial Intelligence advancements which have resulted in the replacement of over 100,000 lines of legacy code.
Since our inception, NTENT has applied our technology in innovative ways to power billions of interactions, while providing intelligent answers to end users and actionable insights to businesses. Our platform enables retailers, media and communication companies, OEMs and hospitality partners to provide voice-enabled solutions to consumers. We enable our partners to connect to their users in a way that strengthens their brand, increases their revenue and allows them to retain their data. We see a bright future ahead as we continue to work with industry leaders to empower the interaction of people, the web of information and the devices that make modern life so enjoyable.