Making TheLorry.Com

A story of idea validation through lean startup methodologies

The Beginning

Advertisement posted on 12th March 2013. Btw, there’s no such thing as an 8-tonner. LOL.

Birth of an idea

Unpakt.com landing page.
An inventory feature that allows unpakt.com to give users exact quotes based on the dimension of their items.
Compare different providers based on price, reviews and profile.

Pitching to Cradle

A four-step process for booking a lorry via thelorry.com
Our target market and customer validation interview results.

Building the MVP

Version 0.1: A lengthy form with multiple questions that eventually gave users quotes.
Version 0.2: A refined, simpler form to capture user’s details. A drop-down allows users to choose “Small”, “Medium” or “Large” lorry. Price would immediately be calculated.
Version 0.3. Only 3 variables needed to provide quotes to users.

Scaling

Co-Founder of TheLorry.com

Co-Founder of TheLorry.com