Making TheLorry.Com

A story of idea validation through lean startup methodologies

The Beginning

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Birth of an idea landing page.
An inventory feature that allows to give users exact quotes based on the dimension of their items.
Compare different providers based on price, reviews and profile.

Pitching to Cradle

A four-step process for booking a lorry via
Our target market and customer validation interview results.

Building the MVP

Version 0.1: A lengthy form with multiple questions that eventually gave users quotes.
Version 0.2: A refined, simpler form to capture user’s details. A drop-down allows users to choose “Small”, “Medium” or “Large” lorry. Price would immediately be calculated.
Version 0.3. Only 3 variables needed to provide quotes to users.


Co-Founder of

Co-Founder of