Finding tools to help you manage your digital presence is an important step in customer acquisition and retention. Here are 5 digital branding tools that you can’t do without when it comes to tracking and analyzing your performance.

5 Digital Branding Tools You Can’t Live Without

1. Search Engine Optimization- SEMrush

SEMrush is an SEO tool that gives brands insight into the top ranked keywords in their market. In addition to providing information on best SEO practices to increase traffic, the suite also provides information on what competitors are using to increase engagement on their websites and social media.

One of the best features of SEMrush is that it ranks SEO keywords by device (desktop, mobile and tablet). This is useful for brands that want to optimize their websites for users on a particular device or across different devices.

SEE ALSO: Why Content is Important for Your SEO

2. Analytics- Google Analytics

Google Analytics is a tool that integrates with your website to track and analyze audience engagement. It helps brands answer questions such as:

  • How many people are visiting your site every day?
  • What pages are they going to?
  • Are Pay-Per-Click (PPC) advertising campaigns having an affect on sales conversions?

Essentially, it helps brands understand which of their content and marketing strategies are working or not working. This gives valuable insight into what areas of a site need to be optimized.

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