Why are people okay with being called “consumers”? (Think about it and draw a cartoon of “the consumer” in your mind — scary, right?)
Why? … But why?
T.O. Weller
41

I always HATED being thought of as a mindless eating machine, like a blind worm with an endlessly working mouth part. That’s how I always thought of the term “consumer.” This is a question for the ages!

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