It’s funny to think about it that way, Jack. I guess I get into the business mindset when I contemplate a subscription. Netflix is so passive, while Medium is so active (at times — I admit I spend a lot of passive reading time too). I’ve never paid to write online before; I suppose that, should I look at it like a subscription model, I might try to spiff it up more than I have. I was never confident enough of my ability to make a proper professional looking blog like the ones that use Wordpress, so I’ve never tried them before. But you do make a good argument for that being the thrust of Ev’s future plans regarding the platform. Very insightful!