free merchant cash advance leads aged for MCA provider !
Merchant cash advance leads
Merchant cash advance leads →is a industry where MCA provider can get resources for their company.
A few years ago I decided to “take the leap” and start my own bookkeeping business.
Before this, I’d worked as a Commercial Lender/Credit Analyst…
And after going through thousands of financials over the course of 5 years, I couldn’t help but see how many small businesses struggled with keeping clean financials…
So to combat this, I figured I’d just take care of it for them.
Anyway, after making this decision — I set out and did the typical stuff we all do…
Like:
Building a website (merchant cash advance leads )
Designing my business cards
Setting up my packages
Etc…
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But after that was all done a few weeks later, I had to start doing the part I’d dreaded doing the entire time…
Getting clients.
Now I can’t say I was completely unsure on how to do this, as I had to generate my own merchant cash advance leads during my years as a Commercial Loan Officer — so I knew I could just do cold calls and all that…
But I REALLY didn’t want to do this, as I absolutely hated this form of marketing…
So before I set out and used the methods I was used to, I decided to do one “quick” Google search first usa …
And I’m not going to lie, that was one of the worst things I could’ve done.
Within little time, I came across marketing concepts that I’d never really heard of before…
Like:
SEO
Social Media Marketing
Content marketing
Etc…
And after reading into this over the course of the next couple days, I saw everything I needed to see…
So after that, I decided to go “all-in” on my SEO efforts and land clients that way.
5 months later…
I was an absolute nutcase, and immediately regretted this decision.
By this time I was not only writing 2 blogs a day, but I’d also spent a lot of money doing all the other typical merchant cash advance SEO items…
Such as:
Increasing site speed
Meta tags
Getting backlinks
Etc…
And in retrospect, I could’ve spent my money in a lot better ways…
But I can’t say I regretted it, because oddly enough — I was actually getting SEO traffic by this point in time.
I can’t remember the exact stats now, but I remember getting my first article on the front page of Google 83 days after I started…
Which felt amazing, but after seeing how none of this traffic was turning into leads — I had to confront the next problem I didn’t think about…
Website conversions.
Looking back now, I can see how ridiculous this sounds…
As I should’ve thought of conversions right away, but it was something that never came to my mind…
Until now, when I clearly had a problem on my hands — and had to figure out any way I could to get around this mess.
With that said, after thinking about it for a little while longer — I realized I wasn’t quite sure what to do…
So I started searching around Google, looking for anything that’d help… probably merchant cash advance leads
And after doing this for a little while, I eventually came across a website called HubSpot | Inbound Marketing, Sales, and Service Software
If you’re not familiar with Hubspot, they’re an online software company that helps companies with inbound marketing…
And even though I wasn’t interested in their software, I liked the free resources they provided — so I started going through their free courses…
Then after doing this for a solid week, I received an email from one of their consultants — asking if I had time to jump on a call sometime over the next few days.
Apparently he had a chance to look through website, and noticed a few profit leaks I should know about…
So I obviously agreed to his request, and we jumped on a call 2 days after that.
Blew my mind
After going through the typical “how’s the weather” conversation…
We jumped right into business, and to start things off — he mentioned how he could clearly tell I’d done a lot of research on SEO.
Apparently my posts were perfectly optimized for this, and he could see how I was getting traffic from all my hard work…
But after giving me these compliments, he asked a question that really caught me off guard…
And that was asking what happened after this traffic came onto my website and read the blog post?
At first I was just confused, as I thought he’d been around long enough to see what I was doing — and I clearly had a “free consultation” form on the sidebar…
So my main goal was just having people read the blog merchant cash advance leads , then signing up for a consultation after that…
Which is exactly what I told this guy, and after hearing this — he just gave a slight laugh…
Then told me not to worry about it, as that’s what every website owner thinks — but it simply doesn’t happen that way.
After this, he went into a long-spiel — telling me about these “invisible” paths all successful companies have, but they’re impossible to see if you don’t know about them…
Then after hearing him out for a solid 30 minutes, and realizing I had a lot of work to do… merchant cash advance leads
I decided to temporarily close down my bookkeeping business — mainly so I could go out and learn everything I needed to know about marketing.
Over the next 8 weeks…
I took an extremely expensive course on this entire subject, and after having my mind-blown the entire time…
I actually fell in love with this subject so much, that I decided to close down my bookkeeping business forever- mainly so I could help others fix this issue.
Naturally, being an ex Commercial Loan Officer and IRS Enrolled Agent…
I knew the two industries I could really help out would be Commercial Lending and tax, so after that — I jumped onto Upwork, the world’s largest online workplace…
And started reaching out to any client who fell within these industries.
Not saying it happened on the first day, or even the second day…
But finally, after sticking with this — I had a client hire me…
And he happened to be a Commercial Loan Broker, right up my alley.
Now I’m not going to bore you with all the details now, as they’re not too important…
But needless to say, after getting everything setup on his website 3 weeks later — and launching the system after that…
We were able to start generating merchant cash advance leads right away, and here’s exactly how we did just that:
Step #1 — Meet clients where they’re at
Now over the years I’ve actually used this exact same process for different clients in the Commercial Finance field, along with my tax clients:
And if there’s one common thread I’ve noticed between every one of them…
It’s just not understanding how to meet potential clients where they’re at.
Don’t take that the wrong way either, I’m certainly not judging — as I went through the same thing myself…
But instead of realizing how they need to separate their “marketing message” between different clients in the industry, they try to have a vague message that doesn’t connect with anybody…
Which is obviously harmful, but don’t worry — here’s how you can get around that.
For starters…
The main 2 target customers in this industry are:
Small business owners who want financing but have terrible credit, and are unsure of any options they might have
Small business owners who understand what merchant cash advances are, but have heard a lot of bad things about them — so don’t want to move forward because of this
And we could really dig into the differences of these 2 markets later on, but the important thing to remember right now…
Is that every market has an obstacle that prevents them from moving forward, and it’s your job to remove that obstacle for them.
To give you an example of this, for category #1 — small business owners who want financing but have terrible credit, and are unsure of any options for them…
Their biggest obstacle is just being unaware of the options they have (i.e. MCAs).
We simply don’t know what we don’t know, and people never move forward with something they don’t understand…
So if you’re targeting this market, it’s extremely important to create a resource that shows them how merchant cash advance leads can help them.
As with everything, there’s also a few different ways you could do this…
Like:
Writing a blog that talks about all the different ways people can get funding, even if they have bad credit — then mention merchant cash advance last (as that’s what people remember)
Or, just giving some form of case study that explains how one of your clients was in a similar situation — then they got a merchant cash advance, and explain what a merchant cash advance is after that…
Either way, the method here doesn’t matter, as long as you realize what market you’re targeting — then help them overcome this obstacle.
Again, this is also a process you can repeat for every one of your markets — so I’m not going to go into too much detail on other markets now…
Just something to keep in mind.
The takeaway:
Blog posts are the best advertisements as they address a specific customer’s biggest obstacle, then remove it for them.
This works great as obstacles are the main reason why people never move forward with everything, and there’s really not a specific length that you have to follow…
But after writing thousands of blog posts, I’ve noticed that anything under 2,000 words really doesn’t provide much value…
And in turn, doesn’t get the results you’re looking for.
Step #2 — Promote this resource
I’m sure I could say this about every step of the process, but another huge issue most entrepreneurs run into…
Is not understanding how to promote their work.
It seems like they spend all this time creating blogs, then after the blog is done — they just sit back and wait for SEO traffic to come in…
Which is an okay long-term strategy, but here’s the thing — it’s the worst thing you can do right away.
In other words, it doesn’t make sense to just “half-ass” this process and spend all your time creating the blog — without getting it in front of the right audience…
And like everything else, there’s a lot of different ways you can do this — but for me personally…
I’ve noticed it works best when you repurpose that blog as a Quora answer, then promote it that way.
Again, the results will vary by industry — but to give you an example of a recent merchant cash advance leads campaign I ran…
And as you can see, I was able to get just under 2,100 clicks for $96.
This worked incredibly well, as I recouped that investment (and then some) with one client…
And don’t worry, I know what you’re thinking — how do I get clients from Quora?…
By putting a call-to-action at the end, that sends them to your service page:
The takeaway:
Since merchant cash advance leads blog posts are technically answering a question your market is having (i.e. how do I get business loans with bad credit?)…
Then you can easily use the exact same blog you just wrote, and repurpose it as a Quora answer.
This works great as Quora already has a lot of people on the site, but then on top of this — you can also use their paid promotion program…
Which gets your answer in front of the right audience, and after giving them this valuable information…
They’ll see the call-to-action at the end, click on it — visit your website…
And let the rest of the process take place after that.
P.S. Yes, you also get SEO juice from your initial blog post as well.
Step #3 — Optimizing your service page
Okay, I’ll admit — I can definitely say this about every step of the process…
But the next thing most entrepreneurs aren’t fully aware of, is the importance of optimizing their service page.
It seems like they think they can just put up a “pre-qualification” form and expect people to sign-up right away…
Which, yes — does work with some people…
But if that’s all you have, then you’re missing out on a lot of profit as well.
Like every business, everybody’s a little different and certain tweaks will always be more helpful to others…
But to give you a few general tweaks that help every merchant cash advance leads business, just remember:
Tweak #1 — People buy from people, always show a face
This is really human psychology 101, and I try not to be binary on too many things…
But if you don’t have a picture of somebody’s face (i.e. the owner) on your service page, or even a video…
Then I absolutely guarantee you’re losing money because of it.
Tweak #2 — Always give them the exact process
The next reason why a lot of people don’t sign up right away, is simply because they don’t understand how everything works.
This seems to be a huge disconnect between business owner and client, as the business owner clearly knows how the process works…
But they don’t realize that their client doesn’t understand exactly what’s going on, so even though it sounds ridiculous…
It’s ALWAYS important to go through and tell them the process, step-by-step.
Even saying something along the lines of:
Step #1 — Fill out the form
Step #2 — Give us 24 hours (M-F) to respond via email
Step #3 — If options sound good to you, we’ll jump on a phone call
Etc…
Goes a long way, so just something to keep in mind.
Tweak #3 — Testimonials
The last thing I see everybody forget about, is the importance of testimonials.
For the longest time, I honestly thought most of my merchant cash advance leads clients just didn’t have testimonials as they were new and didn’t want to admit it…
But then one day I was talking to a potential client, telling him how it’d help if we could put some testimonials on there…
And he simply replied, “sounds good, how many do you need me to get?”
This blew my mind as I thought people would instantly put testimonials on their service page right when they got them, but that’s when I realized it’s just something people don’t realize…
So long story short, if you have them — always include 3–5 testimonials on your service page.
This is extremely helpful as people always want to see “social proof” before signing up…
So this one tweak alone will pay huge dividends.
Tweak #4 — FAQs
This one really carries on from the fact of how people never move forward with something unless they fully understand it, and even though this might sound crazy…
For the most part, instead of just emailing the business and asking their question — people will avoid feeling stupid and just not sign-up for the next step instead.
Not saying this happens with every customer, but it happens more than you’d think…
So whenever you receive a question from a potential customer, just think about adding it to your service page…
Could really pay a lot of dividends down the road.
The takeaway:
People spend so much time focusing on driving traffic, that they forget about the most important part…
Converting that traffic into leads.
Yes, you could easily look into some “advanced” topics as well — where you could improve copy, design, formatting and all that…
But if you just do the 4 tweaks I mentioned, then leave it minimalistic after that (so you’re not giving too much information and confusing people)…
Then that’s all you need to increase conversions.
With that said, if you just followed the first 3 steps — then that alone would give you everything you need…
But there’s one last step that’ll skyrocket your sales, and that’s:
Step #4 — Retargeting
Okay, it wouldn’t be a step if I didn’t mention this…
But one last thing that 99% of all entrepreneurs don’t realize, is the importance of following-up.
This seems to be a problem created by “digital marketing”, where everybody is under the assumption that just because it’s online — people will buy right away…
And don’t get me wrong, if you just followed the first 3 steps we outlined — then you’d definitely get leads that way…
But you’d also have a huge profit leak, and that’s simply because most people buy (or move forward with the next step, such as free consultation) after a follow-up.
As with everything else, there’s a lot of different ways you could do this…
Such as setting up marketing funnels that drip out emails and have automated follow-ups if people don’t sign-up right away, but if you want to do that correctly — then you’ll have to spend a lot of money on a copywriter…
So to get started, I always advise taking a simpler option — and that’s retargeting.
If you’re not familiar with retargeting, it’s really the concept of having a “tracking device” on your website — that way you can see what pages people have visited…
Then if they don’t fit within a certain criteria (i.e. didn’t visit our free consultation thank you page)…
You can easily put up a retargeting ad and bring them back a few days later.
Not only does this work well as it gives the clients a few days to think about it, but retargeting ads are also extremely cheap…
And obviously you’d want to spice up your copy a little bit, but in the simplest terms — it’d essentially say something along the lines of:
“Still need funding for your business? Come back and let us know”
Which would help you recoup a lot of lost merchant cash advance leads revenue in itself, a win-win all around.
Also, as for retargeting options…
The opportunities are endless with this, but for the most part — Google Ad network:
And Facebook Ads:
Always work best.
The takeaway:
If you don’t have a follow-up system in place, then you’re losing money.
If you really wanted to, you could setup an automated marketing funnel and follow up with leads that way…
But that’s something that takes a long time to fully understand, as it’s based off a lot of psychology — not just writing emails…
So before reaching that point, I always advise just putting a retargeting system in place.
Not only does this work great as it follows up with the prospect and brings them back, but it’s also inexpensive to do this…
A win-win all around.
Long story short…
From my experience over the years, it seems like most Commercial Finance Brokers always understand most of the pieces…
But never quite get the results they’re looking for, simply because they don’t know how to tie everything together.
This is something that took me a long time (and a lot of training) to learn, so it’s impossible to compile all the advance tactics into one post…
But I hope this helps, and if you’re a visual learner — then here’s a bird’s eye view of how the process looks.
