Set-up design principles with your team to have a clear baseline for designing a product.

I’ll help you set up your design principles (DPs)

Google ‘Design Principles’ (DPs), and you will find countless articles. Basically, Design principles express your shared vision for great products & services. This article will not explain what DPs are in a broad sense; I’m just going to help you set them up — also during Covid times. Want to learn more about DPs first? Read Anton’s article — He goes in-depth in explaining what they are and why you need them.

Here’s the gist:

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Translate your product vision into clear design principles to clearly express your shared vision

Design principles express your shared vision for great products & services.

Design Principles of your product should tell you, your team and stakeholders which directions you should be going in the tough choices. They should focus on what distinct your product from others, how it feels and what is important for the business and your customers. …


What to keep in mind when designing for voice user interfaces

Design principles for AI-enabled UI

In my previous articles, I described the design process for AI-enabled user interfaces at Deloitte’s impact foundation project ‘Social Robot Alice.’ I also discovered four baseline design principles to keep in mind when designing for AI-enabled user interfaces:

1. discovery and expectation management;

2. design for forgiveness;

3. data transparency and tailoring, and

4. privacy, security, and control.

With this article, I cover how we implemented these design principles in an AI-enabled voice user interface (VUI).


At the start of designing and developing an AI-enabled product –so when there is no existing product yet– there is no actual AI in place. …

About

Naïma van Esch

UX designer with passion for AI | ABN AMRO Innovation | Ex-Deloitte Digital | Ex-Frontend | VU University MSc Innovation Mgt Alumni http://naimavanesch.com

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