NallaWe Need to Think about Diversity DifferentlyWithin today’s FTSE 100 boardrooms, few topics are as pressing as Diversity, Equality and Inclusion (DEI). The need for CEOs to acknowledge…Mar 30, 2023Mar 30, 2023
NallaShhhh! I Can See Your Tone of VoiceQuestion. What makes a successful brand tone of voice?Mar 23, 2023Mar 23, 2023
NallaThe Role Brand Plays in Marketing SuccessThe Argument of Brand Building vs Marketing Spend.Mar 16, 2023Mar 16, 2023
NallaIn the face of recession: Be like Kellogg’sIt’s proven that a reduction in brand focus (and investment) doesn’t benefit anyone in the long run. Especially in a downturn. Maintain…Mar 9, 2023Mar 9, 2023
NallaThe copycat dilemma: sit in or stand out?There are two types of copycat brands: plagiarists (those who willingly copy others) and conformists (those that end up mimicking, often by…Mar 9, 2023Mar 9, 2023
NallaWhat Does Brand Evolution Look Like?As Apple continues its reign as arguably the most valuable brand on the planet ever, taking their brand loyalty to new heights in an…Mar 9, 2023Mar 9, 2023
NallaHow to Translate a Brand Identity into a Digital ExperienceA strong brand identity has historically always been an extremely valuable, profit-creating asset. Modern-day brand identities still hold…Mar 9, 2023Mar 9, 2023
NallaBrand Behaviour vs. Brand ValueA key part of defining a new brand strategy for your business is to ensure your own teams understand what it means for them and their…Mar 9, 2023Mar 9, 2023
NallaHow to know when the time’s right for a rebrand?From SMEs to giant global conglomerates, embarking on a rebrand programme can be a sizeable commitment, not just in financial terms, but…Jan 22, 2018Jan 22, 2018
