
I’ve found that the way in with a lot of guys is to talk about even ‘manlier’ men who are doing it, so it’s almost like a challenge. For example, I’ll mention how athletes are into it and that they say it’s the hardest thing they’ve ever done. I’ll share how some of the studios I teach at are frequented by Cincinnati Bengals players, and they can barely get through the class because it’s just a different way of using their body.