Great, the “blah blah blah but you’re too stupid to know it” title….I really don’t care for these kind of self-righteous titles. Seriously, have some respect for your audience, otherwise you alienate them and your message is ignored, which isn’t what you want, right?
BTW, I really thought the Heineken commercial was better than that Pepsi ad which only bothered to show off public demonstrations without any substance about why or what, while the beer ad actually talked about several issues that divide people today. Of course, they didn’t get to all the issues (there are too many), and maybe some of the issues seem non-relevant to you, but I would have you know that many issues are commonly discussed over a frosty alcoholic drink (or a pepsi I guess), and I think people would be better off talking to each other one on one while having a drink about these issues rather than screaming thru public megaphones on the street at people trying to get to work or writing ego-blogs to their followers that already share their views.
I mean, do you think you could come up with a popular advertisement that can discuss and resolve the current polarising and political views that divide people today and make them come together? I doubt it. And I wouldn’t expect an ad to do so, but I give Heineken credit for attempting to tackle it and doing a hell of a lot better job than Pepsi did. You should too.