Digital taking over? Offline Marketing tips for the savvy business leader!

9 key factors that it’s easy to forget in a digital world

With so many new and emerging technologies and the growth of the internet, it’s easy to focus your entire marketing effort exclusively within the digital arena. Websites, email campaigns, social media and marketing automation ensure your business is represented wherever your customer is looking for it.

Obviously, online marketing is tremendously important within your overall strategy but offline engagement with customers is also vital and shouldn’t be overlooked. The trick is to integrate your online strategy with your offline activities. If you want to give your business a real boost, here are our top tips for engaging with your customers. Come on, pretend it’s 1995 and actually converse with people!

1. Staff

Look at how your staff interact with customers, nothing gives a better impression of your business than engaged, professional and well presented employees that are effective and efficient and actually care about the organisation. How often have you received great customer service and gone on to tell your friends and colleagues about your experience?

2. Business Cards

An oldie but a goodie! Quite simply, your business cards are a representation of you. Invest in good quality cards, professionally produced and be inspired by innovative designs. You know that your brand image and logo are important, so don’t skimp when it comes to giving out your details when interacting with prospects and customers.

3. Networking

Which leads us nicely onto the next tip, networking. Attend events, go to breakfast meetings and drinks receptions. Get out there and talk to people, you’ll be surprised at how quickly you can develop your networks when you actually put in the effort.

4. Branded Merchandise

Once upon a time, you couldn’t go anywhere without seeing a message bug stuck to every conceivable surface! Promotional goods have come a long way since then, and it’s worth investing in good quality giveaways and gifts for your clients that carry your logo and brand image.

5. Sponsorship

Sponsorship of local sports teams, events, networking receptions or anything that can carry your logo and website will increase your brand awareness.

6. Printed Collateral

Having good literature is as important as keeping your website up to date. Don’t be afraid to get an outside creative team involved in the design and print of your marketing collateral, a great design is invaluable when presenting your corporate image to the world.

7. PR

We’ve all heard the saying ‘any publicity is good publicity’ but positive press and PR is vital for increasing the profile of your organisation. Make friends with your trade journals and ensure that you regularly issue press releases. Invite the journalists to your own corporate events and keep them up to date with business news.

8. Events

Promotional launches, trade shows, conferences and seminars are all ideal ways to get yourself in front of your customers. Utilise every opportunity to attend and represent your organisation.

9. Awards

Achieving recognition for your hard work is a great feeling, and a fab opportunity to promote your business in a good light. Find out about relevant industry awards, even local business awards, and enter them. Enter them all, what have you got to lose?

Talk to us at Nancarrow Partnerships and find out how we can help you with your offline and online marketing activity.

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