Your advert is not a meme

Whilst sat on an EasyJet flight to Sardinia last week I was faced with the rather egregious advertisement on the back of the seat in front of me:

I can assure you, as someone who just spent the past hour crammed into a seat with just 29 inches of leg space, I was not “livin’ my best life”. Nor do I need an advert to validate my choice of mobile phone provider.