Aren’t we all guilty of hustling at some stage of our lives?

The first time I heard someone use the word “hustling in the business world, I thought that’s interesting, what exactly does “hustling” mean?

Like most people, I’ve become quite friendly with Google to help me understand words and phrases. So here’s what Google said about the word hustle . It comes from the Dutch word hutselen which means “to shake or shove”. It could also mean “to sell aggressively” which is the context in which my business associate used it.

Once I understood this meaning of the word, it changed the way I viewed selling and I saw how hustling is becoming entrenched on social media platforms like Facebook, Twitter, Instagram. These platforms have opened the door to a world of hustle like never before. Celebrity hustle has created a culture of it’s own, “ aggressively selling” everything from products, stories, status updates and pics. It’s easy to get caught up in this culture on social media and fall into the hustle because it’s everywhere, in your face, 24/7.

But we are not only at risk of getting caught up in the hustle on social media platforms or in business. There’s another kind of hustle which is a little more subtle. It’s underpinned by our beliefs about our worthiness and it drives the way we show up in our relationships across the board.

Hustling in relationships is done unconsciously without us even knowing that we doing it. When we believe that we are not enough or we are unworthy, we hustle for our worthiness.

In the dance of hustling for our worthiness, we over-give, we perfect, we compete, we people-please, we compare, we perform and we constantly trying to prove that we are enough.

Worthiness is our birth-right. But somewhere between the day we were born and today, we’ve learnt that in order to have value and worth, we must appear to be perfect in all things. And because perfection is an unattainable goal the hustle begins and the dance keeps getting faster and faster.

I speak firstly for myself and then I generalise, but I think we are all guilty of doing the hustle at some stage or another in our lives. In business it’s something we tend to admire in others, their tenacity and their drive to make the next sale. In relationships though, when we recognise it in others, chances are its being reflected back to us and what we’re really seeing is our own hustle.

When we hustle, we are showing up from the weakest part of us. Its the part of us that is centered in scarcity and therefore believes that there is not enough or we are not enough.

To make the shift we must connect to the part of us which knows and believes in abundance and love. There is no lack in the universe or within us. We may feel at times that we are lacking, but in reality we have everything we need right now, inside and outside of ourselves to live successful contented lives.