8 Free Tools to Help You Discover Your Site’s Audience
Laurence Bradford

For my website I use Google analytics and sumome. The process of defining one’s target audience largely depends on the product one is creating or about to create. Creating right content that will attract that target audience is quite important since it helps to boost conversions. These days high traffic is a pure vanity metric. More and more businesses recognise that high traffic alone isn’t enough. You need a quality traffic — visitors who are actually interested in what you do.