Why Millennials who sleep more are better for the Global Economy
The far-reaching impact of sleep on the future economic landscape
Over the years, research has shown that sleep-deprived workers are less productive despite putting in longer hours. They tend to take more days off and are too tired to perform at their best. Consequently, this translates to a staggering economic loss for countries.
With more and more Millennials around the globe waking up to their smartphones, cell phone activity data helps us determine when they are awake and gauge their daily activity. Millennials around the globe are sleeping more than their predecessors — an average of 7 hours compared to the earlier 6 hours. The temporal data analyzed in the Near platform highlights that a good percentage of Millennials sleep earlier than Baby Boomers and start waking up at-least an hour after.
To delve in this further, at Near, we also analyzed the activity patterns of Millennials on Weekdays and Weekends across five major cities of the world. Here are the key insights:
- Comparing the financial capitals, London wake up patterns show a one hour shift on the weekends compared to weekdays. On both weekdays and weekends, mobile usage shows a constant increase over the day. Majority of the Millennials waking up in New York on weekends spend a couple of hours more in bed compared to weekdays.
- Millennials in the Bay Area sleep around 11.00 pm and start waking up by 5.00 am on weekdays. On weekends, a larger fraction of them sleep later and the wake up time shifts to 6:00 am. Majority of them are awake on weekdays by 7.00 am, and on weekends by 9.00 am.
- While millennials in Sydney show a similar sleep pattern to their counterparts in the Bay Area, with a larger fraction going to sleep later on weekends, they wake up earlier on weekends — possibly due to the active surfing and fitness culture in Australia.
- Millennials in Tokyo sleep the lowest among the cities, close to 5 hours on weekdays — 12:30 pm to 5:30 am — and about 6 hours on weekends. There is a considerable mid-day peak seen during lunch hours showing heightened cell phone activity.
Japan, where Millennials sleep the least, has highest percentage of economic loss compared to other countries. Sleep deprivation appears to have a direct negative correlation to workforce productivity and eventually, a country’s GDP.
As the Millennial generation rises to leadership positions throughout the business and political world, the positive impacts of a simple thing like sleeping habit could have far-reaching benefits for the world economic landscape.