10 Reasons for Small and Medium-sized Businesses to practice CSR
It will make your employees happy.
88% of new job seekers choose employers based on strong corporate social responsibility values.
It will keep your employees engaged.
Companies with highest levels of employee engagement see increases in their bottom line, improving an average of 19.2% in operating income, compared with a 32.7% average decline in companies with lower levels of engagement.
It will help you get better employees.
88% of new job seekers choose employers based on strong corporate social responsibility values.
It will make your customers happy.
86% of consumers think businesses should place equal weight on society’s interests as on their own business interests
It will help you get more customers.
Consumers will take to support companies with purpose. 66% will buy its products or services, 66% will recommend its products or services and 64% will share positive opinions and experiences.
It will give you a better understanding of your community.
If you and employees are involved in any way with local social issues of your surrounding community, you will certainly be in a better position to interact with your target markets whether it be customers or future employees.
It will give you a unique opportunity to impact your community.
As local interaction grows it provides you or staff access to serve on boards, committees or other roles to have a more direct effect on the community.
It will give you influence in your field.
Only 33% of mid-size companies have established CSR programs. These numbers are trending up at a significant pace. Your progressive focus will put you at the front edge of what small and mid-sized businesses will look like in the future.
It will help you make more money.
A business leader need not have any interest in the philanthropy part of corporate philanthropy to see the benefits of its principles put into practice. More and more companies are seeing bottom line growth as sustainability practices become more common.
Almost a third of MIT survey respondents say that their sustainability activities are contributing to their profitability.
It will change the world.
92% of the US based businesses and small and medium-sized. That is 7,431,808 establishments employing 115,938,468 people with receipts 32,637,809,977. Imagine if each company had a specific social focus and maintained that for 5 years… we would change the world.
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