Kodak Moments Enters the World of Social

It will be difficult for younger readers to believe that in the days before Facebook, Instagram and Flickr our memories or moments frozen in time belonged to the largely forgotten Kodak and their rich history aligned with photography

In this age of digital photography, we have the ability to take an almost unlimited amount of photos wherever we find ourselves. It’s hard to imagine the constraints of a 24 exposure camera film that meant that every snapshot required a little more thought. The decadent 36 exposure film was deemed too extravagant even for a summer holiday and was typically finished off with pics of you pet dog in your garden.

These carefully thought to photos of our past were universally known as ‘Kodak Moments’ and are now left neglected in old photo albums or even a tin that is filled with memories from a lifetime ago.

How times have changed. We now take hundreds of digital photographs of our daily lives until we find the perfect shot. We also return home from a holiday with 500 pics that will fill two Facebook photo albums rather than the humble 24 Kodak moments from our past.

There is an argument that there is now too much of everything and run the risk of drowning in our own content or failing to capture truly unique moments in our lives. However, Kodak Alaris is attempting to resurrect this art form by bringing “Kodak Moments” into the 21st century with a new social app.

The app is an antidote to the online photo dumping ground where “seemingly endless number of selfies, meaningless hashtags, and sponsored posts saturate social networks today.” In a nutshell, it seems their aim is to be the “Medium” of photography. Whereas as Instagram is all about selfies, hashtags, and filters, Kodak Moments concentrates on visual storytelling.

The Kodak Moments App is for people who want to tell their stories as a form of self-expression and identity. It’s for people who want their important photos to rise above the clutter and stand out by creating visual stories. — Nicki Zongrone, president of Kodak Alaris.

Kodak Moments is now available to download for free for iOS with no ads, and the Android version is a few weeks away. For those of you wondering what’s the catch? The company plans to make money by selling printing services by offering users a physical photograph or album like the good old days.

There is an illusion that only a few gifted people are creative. The truth is that we all have a story to tell. Anyone can create thoughtful, personal, vibrant and meaningful stories through the medium of a handful of photographs. Kodak Moments is marketed as a more cerebal way of documenting our lives and moving way from selfies or images of our food.

It is very tempting to look back at out simpler times through rose tinted glasses thinking that our lives were filled with ease. The reality, of course, is that one memory card can store more images than a dozen rolls of film, and we can view all images instantly rather than having to wait only to discover that the majority of moments captured were of a very poor quality.

We can now edit our images on the move and only keep the ones we actually like. These are just a few of the reasons why digital photography has set us free and also unleashed an element of creativity in all of us.

Kodak moments appears to be trying to offer the best of both worlds by creating a platform that enables users to capture meaningful moments away from the white noise of social media timelines. The app itself hasn’t quite nailed the user experience testing and is guilty being a little clunky upon its first release.

Despite being criminally late to the digital photography scene, I am hopeful that a Kodak Moment will once again reign over the soulless selfie, but fear could be around five years late to make an impact in the incredibly crowded marketplace.

How has the way you capture and store special memories in your life changed? Let me know by commenting below.

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