What your Tom Hardy obsession can teach you about finding new customers…
Everybody loves Tom Hardy, (oh stop pretending) he is hot, a quality actor and loves little animals, what is not to love right?
Now if I asked you to choose between hanging out with Tom Hardy or the “Spice Zombies” that hang out in town centres, would that be a difficult choice?
Of course it wouldn’t be.
The Zombies right?…just me then.
You can use the thinking behind this to significantly improve your marketing
Both socially and in business, we like to associate with people we think are at the same or higher “Level” as us.
Sociologists call this “sharing norms and values”, in other words, we care about the same stuff. In marketing terms there is an interesting framework coming out of India called “Noon Nopi”, which literally means level matching.
So it makes a lot of sense to make sure you are looking like a “High Value Individual”
The higher value we present, the more likely we are to have people approach us with requests for connection.
Everything we put into the public domain adds to our “Social Value”, whether we like it or not.
If you put out lots of adverts offering huge discounts, then people will ascribe a particular value to that.
If you put lots of posts out containing lots of swearing and a bit of challenging thinking then people will obviously think you are a complete genius…again, just me right?
To put it in Tom Hardy terms,
He looks like this — significantly above average

He produces some amazing performances — significantly above average
He is a kind a considerate person — significantly above average
He is dedicated to his craft and works to improve his skill — significantly above average
In interviews he is articulate and self — effacing — significantly above average
I could go on, there is a lot to like about Mr Hardy, but you get my drift.
Because he regularly shows us that he is significantly above average, we can easily understand his value.
So how do you consistently show your audience that you are a “High Value Individual”?
Notice above how all of the things in my list is about what people get from Tom Hardy, great performances, consideration, humility etc.
Basically, Tom Hardy gives more than he takes.
High-Value Behaviour : Giving Other People Value
To quote Jordan Harbinger:
“The unmistakable mark of a high-value person is the ability to give value to everyone around him without losing a trace of their own”.
So look at your social posts and interactions and notice — are you helping people get more of what they want every time?
Or, are you talking about yourself, your products and your business?
Sobering reading right.
Do yourself a favour, invest in your social value and spend the next week:
- Posting content giving away your best knowledge (not your IP)
- Commenting on other peoples posts being as helpful as you can.
- Post links to amazing resources
- Finding other ways to solve your customers problems
- Giving introductions to people your customers would find useful
- Congratulate people, tell them the impact they have had on you and what you have learned from them.
- Be gentle with people who disagree with you.
- Take the first action, connect with people you want to connect with
Look for opportunities to help people.
One last note.
People with high value aren’t concerned with the approval of others — so chasing people around for the sale, makes you look desperate, and desperation is low value activity.
Run this experiment for a week and share the results with me, I would love to know how well it works for you
