Social Media 101: Let’s Do it Live.
When to Post On Your Favorite Platforms Demystified
Okay, eff it! Let’s do it live!
I called up some of my friends that do science for their occupation and they told me that…
Despite Twitter’s move to a quasi-chronological timeline, the average half-life of a Tweet isn’t long. According to an analysis by Wiselytics, it’s only 24 minutes — nearly four times shorter than the 90-minute half-life of a post on more traditional and slightly more latent social media platforms. This means that when you are halfway done writing a Tweet, you should delete it and start Tweeting something different or go looking for the next latest thing in terms of #Hashtapps and %Snapgrams.
Adam Nye, brother of a man named (reportedly) Bill, is a counter-culture anthro-apologist and he tells me that “For most social media platforms, a post reaches 75 percent of its potential engagement in five hours. A median Tweet reaches this 75 percent mark in less than three hours.”
Take that with a grain of salt. I don’t think Adam is even from the same Nye family as the Nickelodeon man or even an actual scientist, but it should be noted that his daughter is named Nellie Degrasse Tyson.
Okay, enough Smalderbash. Here’s what you came to look for:
Social Media giant Hootsuite conducted a study that concluded that the best time to post on Twitter is at 3 p.m. Monday to Friday.
The Huffington Post says that they see their most retweet action occurring at 5pm, 12pm and 6pm. What’s going on at 3 ‘o thirty, Arianna? Hmmm?
Here’s a little inside scoop from the folks at a new tech startup called Facebook:
“For us, Tuesdays are a bit behind other weekdays in terms of Facebook engagement,” Hootsuite social media marketing specialist Amanda Wood explains. “But 12 p.m. to 3 p.m. is still the most effective window on that day.”
At the end of the day, you should have hopefully done your social media postings. But if you haven’t, then the next days can be good as well for Tweeting and Facebooking. You just need to make sure they fit in with the times above. Because if you don’t, then your social media will not work at all. And we all know what that means.