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A series of print ads for Guillow’s balsa wood toy airplanes by The Johnson Group in Chattanooga, Tennessee has been getting some attention lately. The ads appeared in the most recent Communication Arts advertising annual…
Money, obviously. Traditional ad agencies are running out of it. Profits are down, which seems counterintuitive in an age where there are more products than ever competing for mindshare, more (and more varied) types of media that can be enlisted…
We all know creative work is a lot of fun to do. But what role should it play in marketing…if any? On one extreme you’ve got the curmudgeonly “clever ideas only get in the way” school, which holds that creative — especially if it’s funny — is nothing but a distraction…
Some interesting research here from the always interesting Hub. The data purports to debunk the very notion that brands can form consumer communities using social media. The survey of Hub readers shows that while 70% of respondents…
I was chatting with a business owner the other day. She told me a story about a client who asked for a service that was radically outside of her company’s core competency. I asked if she agreed to take on the contract. “Heck yes,” she grinned. “When a client asks can you do that? the answer is…