With so many brands competing to attract consumers’ attention, it’s hard to attract the right audience. However, despite everything, there are many brands large or small that are rapidly growing their audiences by implementing the right strategies. So what are these strategies and which one is more right for you…

Whether you are a love bug or a big anti-Valentine’s Day supporter, you probably know that there is no escape from Valentine’s Day — potentially even Valentine’s Week. …

Here we are, a few days away to the biggest shopping day of the year* Cyber Monday, and with the addition of Black Friday, we are currently in the blockbuster shopping week! * According to Business Insider, e-commerce companies experienced mobile internet’s first $2 billion dollars a day and their…

Although it is not an official holiday, Black Friday deserves a celebration and it can be considered as a national holiday for consumers — and of course for brands. In recent years, we can see that the impact of this famous discount on brand turnovers has started to increase significantly. …

People are on their phones “all the time” — we are not exaggerating. An average American adult spends 2 hours, 51 minutes on his/her smartphone every day, while mobile accounts for about 65% of the total digital media consumption. Since mobile obsession is growing day by day, mobile marketing strategies…

July 17, 2018/Location Based Marketing The old saying goes: It’s not just selling the person the right product, it’s the right product at the right place at the right time. Now, the marketers have the best opportunity to target their customers at the right place and at the right time…

Brick-and-mortar retail as we know it has come to an end. Retailers learned it the hard way and witnessed the fall of the once-mighty Toys R Us and Claire’s. Now, the remaining ones have to understand how the changing consumer behavior paved the way to the demise of the legacy chains. Only then they can foresee where the retail industry is headed and what it means for their business. Only then they can clearly see that mobile commerce is the wave of the future.

It’s a big, big world out there; and people want that world within their own hands, having it right under their thumbs. In fact, Deloitte’s recent research on global consumer trends shows that more than 33% of people check their phone within 5 minutes of waking up. And about 20%…

To increase mobile users’ engagement and the number of loyal customers, Retail and E-Commerce marketers need to do more and being there for consumers at relevant mobile moments, such as ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’, and ‘I-want-to-buy’ moments. Marketers need to be useful by providing relevant information when consumers need it. …